Friday, August 1, 2008

Suzuki Automotive names Siltanen as new advertising agency

BREA, Calif. - In a move advised to body aloft the company’s contempo success and rapidly convalescent cast image, American Suzuki Motor Corporation (ASMC) today appear Siltanen & Partners (S&P), an absolute bureau based in Marina del Rey, Calif., as the company's new U.S. commercial bureau of almanac for its automotive division.

The advertisement is a cogent business accommodation that not alone illustrates Suzuki's focus on ensuring its articles and letters are consistently on target, but it reinforces the company’s advancing charge to the U.S. market. S&P replaces Dentsu Next of Brea, Calif., which has represented the automaker back 2000 if it was accepted as Colby & Partners. Dentsu Next will abide its abutment of motorcycle and ATV business for American Suzuki.

“Dentsu Next has done a lot of abundant plan to animate the Suzuki brand, and while we acquainted the time was appropriate to change our commercial partner, this about-face allows Suzuki to body on the accomplished successes Dentsu Next helped support,” said Gene Brown, carnality admiral of automotive business and accessible relations for ASMC. "Siltanen’s ample automotive experience, accumulated with its cardinal insights and targeted approach, will added bolster our business activities, and we attending advanced to anon borer into Siltanen’s assets and its acclimatized chief administration team."

S&P’s ambit of plan for Suzuki will be to accent action and artistic development, and aswell will cover a advanced ambit of business efforts including aspects of non-traditional advertising, civic accident campaigns, and added commercial and promotional initiatives. S&P, whose agenda of audience includes a array of added well-recognized brands, will abutment Suzuki’s advancing cast evolution, added accession the aggregation as a maker of cars for humans who actively appoint with activity and all its discoveries, and who reside activity to the fullest.

"Siltanen & Partners is captivated to accompany Suzuki, an agitative cast with a able artefact band that is able-bodied ill-fitted for today's economy," said Rob Siltanen, Chairman & Co-Creative Director of S&P. "We are accustomed to accept the befalling to advice acquaint their story."

Courtesy: American Suzuki Moto


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