Following Goto.com's (now accepted as Overture) astounding success
with pay-per-click (PPC) advertising, added than 160 PPC startups
have sprung up.
Out of these 160 PPC engines, alone a few may in fact accept the
search aggregate to accomplish a admirable amount of clicks for your
site.
Most PPC startups crave amid $10 to $25 of bureaucracy fee which
can be activated to clickthroughs. They action low minimum bids of
$0.01. But with bound seek volumes, they may accompany you alone a
few clicks anniversary day!
My advocacy is to go for accustomed PPC engines with high
search volumes that can accomplish college clickthroughs. The big
boys are Advance (previously accepted as Goto) at
www.overture.com, Sprinks at www.sprinks.com,
FindWhat at http://www.findwhat.com.
Overture is the best because they serve over 2 billion search
queries annual through their affiliation with above search
engines such as America Online, Lycos, Altavista, Netscape,
Hotbot and InfoSpace.
You can analysis the startup PPC engines but accomplish alone the minimum
setup fees. If they accomplish appropriate traffic, you can consistently top
up your account. That way you abbreviate your accident to alone $10 to
$25 per PPC engine. For a annual of over 160 PPC engines, see
http://www.payperclicksearchengines.com
How To Find Accordant Keywords?
Since you are paying for anniversary clickthrough on your bid, it makes
good faculty to ensure that your keywords are accordant to your
target audience.
One of my admired accoutrement is Overture's Seek Term Suggestion at
http://inventory.overture.com/d/searchinventory/suggestion/
Enter a keyword and it shows the amount of times the chat was
searched - which indicates its popularity. The added accepted the
keyword is, the college are your clickthroughs. Advance also
generates a annual of agnate keywords and their seek counts in
the antecedent month.
Overture's apparatus is one of the best means for award acceptable keywords
to bid on. Another another is to download Acceptable Keywords at
http://www.softnik.com/products/gkw/index.htm
Enter a keyword into this chargeless software and it will affectation a
list of accordant seek agreement and their seek counts across
multiple PPC engines.
You can aswell try JimTools' Keyword Toolkit at
http://jimworld.nu/keywords.html
JimTools can accomplish a annual of accompanying keyword possibilities,
some with seek counts, from Goto, Google, Magellan and
WebCrawler.
How Abundant Do I Bid?
The bigger PPC engines such as Goto and Sprinks crave a minimum
bid of $0.05. Startup engines accept bottom minimums of $0.01.
How abundant to bid depends on your return-on-investment (ROI)
calculations.
For example: If you bid $1.00 per visitor, and 1 in every 10
visitors buys your product, your cost-per-sale is $10.00.
So if anniversary auction of your artefact produces a gross accumulation of $15,
then your net accumulation will be $5.00 ($15 gross accumulation bare $10
cost-per-sale).
Your return-on-investment (ROI), afore non-marketing expenses,
is 50.0% ($5.00 net accumulation / $10 cost-per-sale). Consistently price
your bids to accomplish a absolute ROI!
A abundant apparatus that you can use to analyze bids for a specific
keyword beyond assorted PPC engines is at
http://www.compareyourclicks.com
To apprehend about how you can aerate your allotment from PPC engines,
go to http://internetmarketingfocus.com/article.php?sid=53
You'll apprentice how to abate your bids while still advancement the
same baronial or get a top 3 position for maybe just 1 cent more!
How Do I Clue Clicks?
Most of the time, you'll apprehension that the amount of clicks tracked
by yourself is amid 15% to 30% added than the clicks the PPC
engine reports.
This is because acclaimed PPC engines such as Advance have
installed anti-cheating mechanisms that anticipate your competitors
from again beat on your listings and crumbling your bid
fees!
They will calculation assorted clicks aural a defined timeframe from
the aforementioned computer as alone one clickthrough while your own log
will usually annals the assorted clicks.
There was already if I noticed that my log was registering less
clicks than Overture's reports. They were experiencing some bug
which prevented clicks from getting appropriately delivered to the
advertiser's website.
Because I was tracking my clicks, I notified them of the problem
and they accustomed my annual for the bad clicks. Tracking your
clicks accord you a added reliable account of how able-bodied your PPC
campaign is performing.
If you accept admission to your CGI directory, I acclaim LnkinLite,
a baby yet able tracking software that can clue clicks to
your website in the background. Get it at
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
Posts
0 comments:
Post a Comment