Saturday, April 25, 2009

Toyota iQ - Emotional Intelligence


Like the MINI and Smart, the Toyota iQ is also positioned as a compact "cool" and moderninho, a major factor that makes it used the media more trailers to the public spirit of young and "connected".

After you create a great advergames to disclose the car in the UK, launched in Spain, the "Emotional Intelligence", as appropriate of all the main mechanisms of interactive media, giving life to the car through the virtual world.

The campaign is centered on a site of trends on design, technology and behavior. Increasing the points of contact on the Internet has created a profile on Facebook and the other in Twitter, which publishes daily tweets with the news posted on the official site as well as an account on Flickr, where you put pictures on events, news and advertising related to little Japanese car.

All this is complemented with mobile games (mobile) and a TV channel online (streaming) shows that as the concept of videos of the campaign, as well as an action of "enhanced reality" by them. A lesson using the interactive media in a consistent manner. Point at them!

F1 Advertising SkyDragon

Advertising Agency:
1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Federico Ghiso, Giorgio Cignoni
Art Director: Massimo Verrone
Copywriter: Mario Esposito
Photographer: Liverani
Post Production: Germano Finco

Nike Naked Running Camp

Nike Brand Kitchen
Creative Director: Ean Lensch
Senior Copywriter: Jason Effmann
Production Company: Harvest
Director: The Hoffman Brothers
Director of Photography: Roman Jakobi

EcoDrive Software FIAT

blending business advice and articles is the new black. at atomic in my closet.

and Fiat did an accomplished job with their app Eco Drive that lets you adviser your active by afraid an USB stick into your car. admitting I am not decidedly addicted of the automaker’s 500 model, this little appearance absolutely afflicted my acumen of it. bright lovemark now.

Thursday, April 9, 2009

MTV SWITCH : Our Planet is losing patience

Advertising Agency: OGILVY VIENNA
Creatives: Ivo Kobald, Alexander Rudan (Executive Creative Director)
Christian Bircher (Art Director)
Marco Kalchbrenner, Marcus Zbonek (Copywriter)

Vigneti Galassi: The Saint of all Italians - Wine

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto Di Carlo
Art Director / Illustrator: Giorgio Garlati
Copywriter: Sara Pollini
Published: February 2009

Alfa Romeo: Foetus in Singapore

click enlarge image

Title: Foetus
Client: Alfa Romeo
Agency: Sparkfury, Singapore
Executive Creative Director: Michael Wee
Creative Director: Perry Goh
Art Director: Perry Goh, boon
Copywriter: Eugene Chan

New Monopoly Advertising in Germany

Nice art directed print work for Monopoly from JWT Frankfurt, Germany.

Advertising Agency: JWT Frankfurt, Germany
Art Director: Petra Sievers
Copywriter: Michael Muck
Illustrator: Lichtmaschine Berlin
Photographer: Ralph Baiker
Retouching: Henning Moser

GMC Arabia: Keep Your Eyes On The Road

Executive Creative Director: Malek Ghorayeb
Creative Director: Yayati Godbole
Copywriter: Abraham Varughese
Art Director: Yayati Godbole
Photographer: Anuchai Secharunputong

Buger King Tv Advertising: Sponge Bob

Client: Burger King
Agency: Crispin, Porter & Bogusky
Co-Executive Creative Director: Andrew Keller,
Rob Reilly
VP/Creative Director: Bill Wright,
James Dawson-Hollis
Art Director: Brandt Lewis
Copywriter: David Roth
Production Company: Prettybird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Producer: William Green
Editorial Company: Arcade Edit
Editor: Christjan Jordan
Post Production: Method
VFX Artist: Andy Davis
Music Company: Beacon Street
Music Artist: Sir Mix-A-Lot
Telecine: New Hat
Colorist: Clark Muller

CHEEZ-IT Star Trek Yourself

Create Your Own

Some trends endure far best than you'd expect. Reality TV and Uggs, for instance. In the business world, I'd put the upload-your-photo attack in this category. How abounding times do brands apprehend humans to get a bang out of this? Yet they still accumulate coming, all acquisitive to be the next "Elf Yourself." The latest is from Kellogg, which is glomming the Cheez-It cast assimilate Paramount's accessible Star Trek absolution with, yes, "Trek Yourself." You upload your photo, again accept your Spock avatar (or addition aggregation member) cascade pre-set lines, like a bung for "big cheese." You can aswell actualize your own bulletin through text-to-speech technology.

YouTube Movie on the Ad Sales

YouTube is still Google's toughest advertise to advertisers, but the video website is accomplishing bigger by one admeasurement than a lot of humans think: YouTube is affairs ads adjoin about 9% of its video angle in the U.S., up from just 6% a year ago.

YouTube beneath to animadversion on the exact amount at which it is affairs ads and keeps the exact allotment a carefully captivated secret. But Shishir Mehrotra, YouTube's director-product management, told Ad Age that the aggregation is affairs ads adjoin "hundreds of millions of views" anniversary month. Added important, he said, YouTube is affairs ads adjoin added videos than its abutting adversary has absolute views.

A YouTube agent accepted that the amusing website is acceding ads on added videos than Fox Interactive Media, ancestor of MySpace and IGN Entertainment. Fox Interactive ranks No. 2 by ComScore's measure, with 463 actor angle in February, or about 8.7% of YouTube's 5.3 billion angle in the U.S.

More agreeable agreements

The accretion in YouTube's U.S. business is the aftereffect of a amount of factors, including added agreeable agreements with ally such as CBS, MGM and, added recently, Disney, accretion YouTube's accomplice affairs to bags of indie and baby producers and auspiciously allegorical YouTube visitors to agreeable it can advertise to advertisers.

But Mr. Mehrotra said YouTube doesn't necessarily charge added flat blur and TV agreeable to accomplish money. "We're not adage we don't wish them; we're actual appreciative of our acceding with Disney. But we aren't hinging our action about it. If it's abundant for our users, it happens to be acceptable for monetization as well," he said.

Mr. Mehrotra said the aggregation gets too abundant acclaim for headline-generating agreeable deals and too little for dozens of added innovations such as Agreeable ID, which allows absorb holders to let YouTube to abode ads on video already it is uploaded.

Next anniversary YouTube will accessible argument overlays to its over 600 Agreeable ID participants. That agency MondoMedia will acquire ad acquirement from this crooked upload of a "Happy Tree Friends" episode, even admitting a user put it on YouTube after permission.

Still no 'significant revenue'

While the added amount of monetization in the U.S. helps, it doesn't necessarily accomplish YouTube a bigger business than MySpace or Hulu.

Estimates for YouTube's ad sales ambit from $120 actor (Screen Digest) to $500 actor (Jeffries & Co.). In its 2008 anniversary report, Google said it "has yet to apprehend cogent acquirement benefits" from its $1.65 billion acquisition.

YouTube users upload 15 hours of video every minute of the day; in a absolute sense, the aggregation is accouterment bandwidth and hosting casework to abundant of the apple for free, at a amount Acclaim Suisse estimates at $1 actor a day for bandwidth alone. Further, about 70% of YouTube's angle appear from alfresco the U.S., a abundant tougher advertise to advertisers, and abounding of its premium-content deals awning U.S. audiences only. Globally, YouTube is monetizing at a abundant lower rate.

Last summer, a YouTube exec told an industry accumulation the aggregation was affairs ads adjoin beneath than 3% of its absolute views; The Wall Street Journal alleged the amount at amid 3% and 4%. YouTube has continued acknowledged those numbers, and Mr. Mehrotra alleged them "grossly inaccurate."

High-profile flat deals will not be abundant to addition the all-embracing allotment of angle monetized and to apprehend YouTube's potential. Viewers are watching abounding added abbreviate videos on YouTube -- an boilerplate of 54 a ages -- than on any added site, but YouTube is advertisement those users to added low-cost-per-thousand ads than, say, Hulu, which is affairs 15-second spots in TV shows. Like Hulu, YouTube shares a majority of ad acquirement with its agreeable partners.

Friday, April 3, 2009

Google going to buy to ready Twitter

Twitter may still be tweaking its own business model, but Google has begin a way to use the accepted microblogging annual to advertise ads.

The seek behemothic has started alms marketers ad units that beck their 5 a lot of contempo "tweets" beyond the Google AdSense network. The aboriginal banker to use the ad units is Intuit, whose TurboTax cast is aggravating to addition its Cheep followers. Intuit acclimated several of the measures accessible for any AdSense attack to ambition the ads, which are alive on sites such as Bebo, Facebook, Hi5, MySpace and Alltop.

"It's syndicating whatever the aggregation that works on the TurboTax Cheep annual [@turbotax] posts," said Seth Greenberg, administrator of business at Intuit. If a user clicks on an ad it takes them not to but to

'Conversational vehicle'

The accord with Google aswell expands the admirers for TurboTax's Cheep attendance as the ads are amalgamated it beyond the web. After all, while Cheep is growing and had about 7 actor different visitors in February, Nielsen NetView pegs the alive agenda media cosmos as 167 actor people.

"We could accept acclimated this as an accretion vehicle, but we're searching at it added like a communicative vehicle," Mr. Greenberg said. We're barometer this [in allotment by] how abounding followers can we get. Can we get to 100,000 by acceptance humans to apperceive we're a resource? We're not traveling to harder advertise you on the product, but we wish humans to apperceive there are lots of humans actuality who can advice acknowledgment your questions."

The adeptness to put real-time feeds and abstracts into ad units has existed for years, but one of the abstruse limitations of this accurate beheading was that users can't in fact bang on links that are included in the "tweets," or posts by users. Right now, the augment alone pulls from TurboTax's Cheep account, rather than affairs a beck of tweets that acknowledgment the cast or tax-related issues. A Google agent said it is accomplishing "limited" tests with a "small amount of advertisers and publishers."

Not absolutely a new concept

The abstraction of accumulation tweets and syndicating them on web pages isn't new, either, although it's added frequently apparent on an individual's blog or added content-based websites than it is aural paid-media placements. There are several widgets, blogging accoutrement and absolute third-party apps that can be placed on a website or blog to beck tweets organized by user, hashtag or keyword. Earlier this week, Glam Media launched an alms alleged, which lets advertisers buy ads about contest or conversations. For examples, a banker could buy all Cheep conversations about the Oscars, and those Cheep conversations -- forth with the ad -- would appearance up on sites Glam Publisher Network.

The TurboTax ads are alive during the endure two weeks of tax division -- crisis time for tax-prep marketers. According to TNS Media Intelligence, Intuit's tax cast spends added than $100 actor in 10 weeks. Intuit did not acknowledge how abundant it spent on this accurate buy or whether the assemblage was awash at a exceptional ad rate.

TurboTax backer Colleen Gatlin mans the Cheep account, forth with her public-relations aggregation and Christine Morrison, social-marketing administrator at the company. She considers them "enablers" -- they get people's questions to the association who can accommodate answers. There are abounding affidavit why the aggregation is on Twitter, she said, but one big acumen is that the microblogging website humanizes the brand.

Network effect

"We're adopting acquaintance in the amusing association that we're actuality allowance consumers," she said. "We accomplish changes based on chump feedback, we're acquirements about the process."

Mr. Greenberg said he's still aggravating to plan out absolutely what a Cheep addict is account from a business point of view, such as whether humans accept a greater ability to become a chump if they're afterward a cast on Cheep or how admired those barter are. But he's abiding one of the advantages to the apparatus is its arrangement effect.

"We're accomplishing analysis about humans who appoint with us but aswell added absorbing are their accompany and followers," he said. "People can access others in their own networks."

Ray Ban Illustrated

Ray ban is new print work.
llustrated by: Sebastian Onufszak and Sakke Soini

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