Tuesday, February 24, 2009

The Science Behind New Pepsi Logo

"Establishment of a gravitational pull to shift from a “transactional” experience to an “invitational” expression." On my knees marveling in awe at the Pepsi brand document (pdf, back-up) attributed to Arnell Group. Genius, spoof or not (and I hear not), and entirely worth the $1 million and five-month wait.


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