Tuesday, October 14, 2008

A Definition For Advertising And Marketing Campaigning...

This is how we define campaigning: Campaigning is the art of decision making, leading, and motivating people and their organizations into action to accomplish missions; visualizing current state and future state, then formulating concepts of operations to get from one place to another at least cost; assigning missions, prioritizing and allocating resources, selecting the critical time and place to act, and knowing how and when to make adjustments during the campaign

Download vSente's Free Campaign Planner to learn more about how we help marketing managers battle larger competitors.


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