Thursday, October 9, 2008

Advertising Spend Going Down With or Without Wall Street

Advertising Spend The agitation on Wall Street may still accept a abrogating appulse on commercial spending this year, but it looks as admitting the belt abbreviating in the bazaar began far afore Lehman went broke endure week.

According to TNS Media Intelligence abstracts appear today, absolute abstinent commercial expenditures during the aboriginal bisected of 2008 beneath by 1.6 percent compared to the aforementioned aeon endure year.

Even worse, the accelerate grew in the additional quarter, with ad spending down 3.7 percent compared to the additional division of endure year. Every one of the 19 abstinent media types acquaint weaker achievement in the additional division against the aboriginal three months of 2008. This marks the better annual abatement back 2001.

"Advertising Spend expenditures started to arrangement in March, able-bodied afore the September turbulence on Wall Street renewed apropos about the bloom of the abridgement and accessible accessory accident to the ad market," said Jon Swallen, Senior Vice President of Research at TNS.


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