Saturday, March 21, 2009

Reebok Hands Over Artistic Duties to DDB From McGarryBowen

Reebok HandsReebok International has confused its creative-advertising annual to Omnicom's DDB from Dentsu's McGarryBowen.

DDB, which will run the business out of its Berlin, Chicago and Hong Kong offices, will be answerable with aerodynamics the cast out of a barbarous tailspin. Its U.S. bazaar allotment has collapsed to about 2%, down from about 9% in 2005, if it was purchased by Adidas in a $3.8 billion deal. Its ad account has aswell dwindled in contempo years, with the cast spending $14 actor on U.S. abstinent media in 2007 and just $8 actor amid January and November 2008, according to TNS Media Intelligence.

Global sales accept collapsed as well, admitting not as precipitously. Analysts say the company's best advance affairs acceptable lie in arising markets such as India and Russia.

DDB's all-around artistic will be led by DDB Germany Executive Artistic Director Amir Kassaei, who is best accepted for his plan on Volkswagen and Ikea.

What DDB has to offer

"DDB showed us absurd abyss of artistic assets about the world, abysmal cerebration in nontraditional arenas and a affection for artistic solutions above advertising," said Rich Prenderville, Reebok's arch of all-around cast marketing. "Under the administration of Amir and the aggregation he and DDB accept assembled, we are on the all-around abhorrent to drive abundant artistic after-effects for our brand."

"Reebok is a absurd brand, and we are captivated with our affiliation with Rich and his team," said Chuck Brymer, president-CEO of DDB Worldwide Communications Group. "I am aswell actual appreciative of the affiliation and adroitness our DDB offices accept already afresh approved on account of a client."

McGarryBowen had formed with Reebok back 2004. Its better individual accomplishment for the banker was a 2007 attack for its active shoes, dubbed "Run Easy," which did not addition sliding sales.


Aerobic Shoes said...

Thanks interesting article

Latest Comments