Sunday, December 21, 2008

Online Advertising Spending

Online Advertising Bottom Line: Internet Advertising spending is on the rise. In a apple area acceptable Advertising models are stagnating, the spending on the web is growing at a break-neck pace.

The majority of that spending is traveling into leads based Advertising (CPA). Coming in additional and third are amount per thousand (CPM) and amalgam advertisement models.

Online Advertising Spending Statistics

For the abounding year 2007, revenues totaled $21.2 billion, beyond 2006 achievement by 26%, itself the above almanac year.

Q4 2007 Internet Advertising revenues hit $5.9 billion, apery celebrated revenues for a individual division and a 24% access over the aforementioned aeon in 2006.

This is the fourth after year and 13th after division of almanac results.

  • CPM or Impression - 45% ($9,492)
  • Achievement Deals - 51% ($10,817)
  • Amalgam - 4% ($897)


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