Best Bank Advertising "Best of the Best"

Sterrett-Dymond advertising wins "Best of the Best" in Coffer Business Association ad competition.

CHARLOTTE, N.C.--(BUSINESS WIRE)--Oct. 11, 1996-- Sterrett-Dymond advertising has won three Certificates of Arete in the Coffer Business Association's 1996 advertising Awards Competition, including the "Best of the Best" accolade for a multi-media campaign.

The agency, headquartered

in Charlotte, N.C., won Best of Book for Coffer of Mecklenburg's "Heroes" ad series, Best of Television for the "Heroes" advertising, and Best of the Best for the absolute campaign. Produced in February 1995, the ads ran from March 1995 to May 1996.

Bank of Mecklenburg President John Ketner says the attack produced actual after-effects for the coffer and its shareholders. Following a 5-4 banal breach in May 1995, Coffer of Mecklenburg's banal has risen from $9.50 per allotment in May 1995 to about $13 today. The bank, amid in Charlotte, had assets of $260 actor as of Sept. 30, up 50% from a year ago.

"Many factors accept contributed to our bank's outstanding performance, but we're assertive the ad attack was decidedly beneficial. In a memorable way, it announced what we accept to offer," Ketner says. "There's no agnosticism it helped strengthen our stock."

Contest board called 63 Certificate of Arete winners from about 350 entries of advertisements and promotional abstracts created in 1995. Of the 63, 16 were advised "The Best of the Best" for aberrant creativity. Other agencies acceptable "Best of the Best" cover Ketchum advertising in San Francisco and Ogilvy & Mather advertising in Chicago. Sterrett-Dymond's award-winning attack will be accent in the BMA's 1996 Best of advertising Video and Best of Book Book.

Each access was categorized by media blazon and coffer asset size. A console of banking casework business and advertising professionals advised the entries on the base of boldness of artistic concept, beheading of assembly and accomplishment of declared objective.

In its 24th year, the BMA advertising Awards Antagonism annually recognizes arete in banking casework advertising and advance through television, print, radio, absolute mail multi-media and on-line campaigns.

CONTACT: Sterrett-Dymond