Sunday, December 21, 2008

Google + DoubleClick = 69% of Online Advertising Market

Online Advertising Market When Google aloft apropos over a accessible Microsoft-Yahoo merger, it may accept just been the pot calling the kettle black. According to new stats appear by Attributor, Google's accretion of DoubleClick gives them a whopping 69% of the online Advertising market share. This comes in the deathwatch of account that Google saw 59.2 percent of all US searches in February.

Furthermore, DoubleClick has 48% allotment of sites with 1 actor different visitors per month, while Google enjoys a whopping 71.38% allotment of sites with beneath than 100,000 different visitors per month.

has a lot of plan to do if it wants to bolt Google, as Steve Ballmer has declared in contempo months. Currently, they alone accept 9.86% of the absolute bazaar share. Even abacus Yahoo, with an 11.54% bazaar share, they will alone appear in at 21.4%.

Attributor aswell aggregate cogent statistics for agreeable distribution. For every commodity Attributor tracks, there are an boilerplate of 20 copies published. 57% of copies do not accommodate links aback to the author, and 64% of copies accept ads on them. Most copies are appear on sites with beneath than 1 actor different visitors.

Attributor analyzed 68 actor domains for their ad-server crawls and compared it with different user abstracts from


Latest Comments