Showing posts with label Pay-Per-Click advertising. Show all posts
Showing posts with label Pay-Per-Click advertising. Show all posts
Thursday, October 23, 2008
Cost Per Click Advertising 800
Cost per click advertising... Click Artifice Costs Advertisers $800M By: David Utter 2006-07-06 The numbers are in from analysis close Outsell, Inc, and they are not pretty; neither are the accusations that the companies who accumulation the a lot of from it do the atomic to stop it. Oh no, not me/We never absent control/You’re face to face/With the man who awash the apple — from the best MTV Unplugged adventure ever, with Nirvana assuming Kurt Cobain wasn’t talking about Bill Gross, the man who invented bulk per Click commercial at GoTo.com, which became Overture afore Yahoo (YAHOO) purchased the company. But the numbers appear by the San Francisco Chronicle about Click artifice may accomplish online advertisers feel like they accept been awash something like a bill of goods. That address cited Outsell analysis on Click fraud. Respondents to their abstraction claimed three out of four of them had been victimized by adulterous clicks. They aswell complained that 14.6 percent of all clicks fabricated on their ads were fraudulent. “In our opinion, it is not adequate that advertisers armamentarium the adulterous profits of the scammers,” Chuck Richard, carnality admiral of Outsell, said in the report. Those profits comprised some $800 actor of the aggregate budgets of online advertisers. These are businesspeople who actual acceptable attending for annihilation that drains their profits and act to stop the bleeding. Outsell acclaimed that 27 percent of its abstraction accumulation bargain or alone their spending on bulk per Click ads, with an added 10 percent planning to abate such spending. Yahoo denied contentions it is anemic if it comes to policing such clicks. A agent for the aggregation said in the commodity it filters abundant apprehensive clicks, and has a acquittance action in abode for advertisers to appeal one should they anticipate they were billed for affected clicks. Although Google (GOOGLE) had no animadversion on the Outsell report, it has in the accomplished consort a agnate assessment to Yahoo’s. Danny Sullivan at Seek Engine Watch adapted his site’s column on the Outsell report, and questions the numbers in contained: The $800 actor cited in the San Francisco Chronicle commodity comes from the address demography that 14.6 percent boilerplate and applying it to the absolute estimated $5.5 billion seek ad absorb from 2005. Some problems with this getting an authentic carbon are: Advertisers ability be off in their estimates The boilerplate bulk ability not be applicative beyond the absolute spend. In some industries, it ability be abundant college — while absorb in those industries ability be a baby allotment of all-embracing seek ads spend. Or it could be the reverse. Scott Karp, biographer of the Publishing 2.0 blog, opined that it isn’t the dollar bulk that matters, but the acumen of Click artifice that will Click bulk per Click advertising dollars: …it doesnt amount (Danny) how big Click artifice in fact is ” the arrangement deceit escape the adamant afterlife circling of abrogating advertiser perceptions. Google knows this, and thats why theyve been block offline media and experimenting with cost-per-action
Friday, October 17, 2008
The Long Term Benefits From Pay Per Click Advertising
The long term benefits from pay per click advertising.
Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small. If you take a look at a traditional magazine or newspaper ad, the companies are using that advertising to increase their brand awareness. The purpose of the ad is to direct the customer to their products or services but there is no chance to make a sale immediately. They are referred to a website or a retailer. When search engine advertising, as potential customers search the web looking for a product or service and see the same site come up in their searches time and time again it begins to create that same brand awareness for that product or service.
Over 85% of all searches on the Internet are done through search engines and they are the best tools for enhancing a company’s identity. They are identity builders, and they direct targeted consumers who are looking for your product or service right to your doorstep. In the long term, brand awareness can bring visitors to their site without additional advertising. By using the power of search engines you can use the Internet to deliver a targeted prospective customer who is actively looking for your products or services right to your doorstep and build long term brand awareness at the same time.
Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small. If you take a look at a traditional magazine or newspaper ad, the companies are using that advertising to increase their brand awareness. The purpose of the ad is to direct the customer to their products or services but there is no chance to make a sale immediately. They are referred to a website or a retailer. When search engine advertising, as potential customers search the web looking for a product or service and see the same site come up in their searches time and time again it begins to create that same brand awareness for that product or service.
Over 85% of all searches on the Internet are done through search engines and they are the best tools for enhancing a company’s identity. They are identity builders, and they direct targeted consumers who are looking for your product or service right to your doorstep. In the long term, brand awareness can bring visitors to their site without additional advertising. By using the power of search engines you can use the Internet to deliver a targeted prospective customer who is actively looking for your products or services right to your doorstep and build long term brand awareness at the same time.
Wednesday, October 15, 2008
Niche Based Pay Per Click Advertising Should Be Your First People
There are many forms of advertising nowadays. There’s popups and popunders, banner advertising, text ads, search engine optimization and pay per click search engine advertising. In every marketing plan, pay per click search engines is the foundation for every home based business owner.
Pay per click search engines work by allowing online advertisers the ability to bid a certain price for key words. The one that bids the highest gets their advertisement placed in the #1 position. When a customer does a search on that particular key word, then that amount is deducted from the advertiser’s account. The benefit to this type of advertising is that it is targeted. When businesses are more targeted, they get their message across to the right people. When the right people here the message, then the company saves money on their advertising costs. Traditional advertising would send out a message on hair growth for men to 100 people in which the message might only apply to 8 people in the audience. We have such a tremendous vehicle in advertising through pay per click search engines.
Small companies have taken it one stop further and have decided to offer niche-market pay per click search engines. This is an even more targeted audience. Instead of placing your pay per click ad on a general search engine, an advertiser can now place their home based business ad on a home based business search engine
Pay per click search engines work by allowing online advertisers the ability to bid a certain price for key words. The one that bids the highest gets their advertisement placed in the #1 position. When a customer does a search on that particular key word, then that amount is deducted from the advertiser’s account. The benefit to this type of advertising is that it is targeted. When businesses are more targeted, they get their message across to the right people. When the right people here the message, then the company saves money on their advertising costs. Traditional advertising would send out a message on hair growth for men to 100 people in which the message might only apply to 8 people in the audience. We have such a tremendous vehicle in advertising through pay per click search engines.
Small companies have taken it one stop further and have decided to offer niche-market pay per click search engines. This is an even more targeted audience. Instead of placing your pay per click ad on a general search engine, an advertiser can now place their home based business ad on a home based business search engine
Sunday, October 12, 2008
Buying your way to the top with Pay Per Click Advertising
Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are ranked by the search engine’s computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising.
Pay Per Click Advertising (PPC for short) is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their web site.
How does this work?
Try running a search on a major search engine like Yahoo or Google for a common consumer product like “DVD players.” When reviewing the results, you’ll likely see a set of results labeled as “Sponsor Results” or “Sponsored Link”. Some results may appear in the same format as the main search results on the page, while others are listed within colored text boxes along the site of the page. All of those results are paid advertisements from the sites listed within the ads.
The ads are ranked based on how much a business is willing to pay to advertise on each search phrase. In the example search for “DVD players” the current top advertiser is currently paying $0.81 per click – one penny more than the #2 advertiser.
The ads are purchased through pay per click advertising suppliers, and the two largest happen to be owned by Google and Yahoo. Google’s program is called Adwords and displays results on Google.com, AOL, Ask Jeeves, many smaller search engines. Yahoo’s program is run by an acquired company called Overture, and the results appear on Yahoo, MSN, AltaVista, and many other syndication partners.
Why should I pay for traffic?
For businesses that have had success with search engine optimization, the idea of paying for visitors is not particularly enticing. However, if you can make more money off a visitor to your web site than it costs to get them there, why wouldn’t you pay for those visitors? Keep in mind that you can choose exactly what search terms you want to advertise on, and you only pay when a searcher actually clicks on your ad, so it generally comes down to deciding how much you can afford to spend for those visitors rather than whether it’s worth doing at all.
How much should I spend?
The main factors influencing how much money can be spent on a PPC campaign are:
1. How many searches are conducted per month using phrases relevant to your business?
2. How much are you, along with your competitors, willing to pay for those terms?
The average monthly ad spend on PPC advertising is a couple thousand dollars, but this varies immensely from less than $50/month for regionally targeted and niche businesses to millions a month by large national retailers.
The goal of any advertising campaign should be to bring in more money from the campaign than it costs to run it. Pay Per Click is no different, but the level of detail you can measure in PPC is significantly higher than most types of advertising. For example, with relatively inexpensive (some are even free) tools, you can determine which ads are generating sales or leads for your business. Beyond that, you can determine how much money you spent on a specific ad to generate a sale or a lead. By measuring what’s working, you can aggressively advertise on terms that prove to be winners for your business while shutting down ads that don’t deliver.
Tips for Success
1. Advertise on a large number of relevant search phrases. Brainstorm beyond the first dozen terms that come to mind to describe your business. Advertise on the terms used to describe your products, the product names, product codes, and the questions a prospect might type into a search engine that your services answer, and more.
2. Build unique ads for each search phrase. It takes a lot more time to write a unique ad for each search phrase relevant to your business rather than creating one ad for all of your search phrases, but the extra work will definitely be rewarded. Ads that are aligned with the corresponding search term receive more clicks, which will mean more targeted traffic, and in some cases paying less per click (on Google Adwords) due to the intricacies of how the advertising is priced.
3. Send visitors to the most appropriate page of your web site. If you place an ad for a specific product within your online store, don’t send visitors to your homepage and force them to dig for what they just searched. This will frustrate your visitors and increase the chance that they’ll hit the dreaded Back button.
4. Track your results. Spending money without measuring the return on your investment is not a good business practice. At the very least, consider installing the free tracking tools available through Google Adwords and Overture to measure which terms are delivering results for your business. Beyond that, consider using a 3rd party statistics tool with conversion analysis to compile the results of your various pay per click programs into one easy to manage interface.
Pay Per Click Advertising (PPC for short) is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their web site.
How does this work?
Try running a search on a major search engine like Yahoo or Google for a common consumer product like “DVD players.” When reviewing the results, you’ll likely see a set of results labeled as “Sponsor Results” or “Sponsored Link”. Some results may appear in the same format as the main search results on the page, while others are listed within colored text boxes along the site of the page. All of those results are paid advertisements from the sites listed within the ads.
The ads are ranked based on how much a business is willing to pay to advertise on each search phrase. In the example search for “DVD players” the current top advertiser is currently paying $0.81 per click – one penny more than the #2 advertiser.
The ads are purchased through pay per click advertising suppliers, and the two largest happen to be owned by Google and Yahoo. Google’s program is called Adwords and displays results on Google.com, AOL, Ask Jeeves, many smaller search engines. Yahoo’s program is run by an acquired company called Overture, and the results appear on Yahoo, MSN, AltaVista, and many other syndication partners.
Why should I pay for traffic?
For businesses that have had success with search engine optimization, the idea of paying for visitors is not particularly enticing. However, if you can make more money off a visitor to your web site than it costs to get them there, why wouldn’t you pay for those visitors? Keep in mind that you can choose exactly what search terms you want to advertise on, and you only pay when a searcher actually clicks on your ad, so it generally comes down to deciding how much you can afford to spend for those visitors rather than whether it’s worth doing at all.
How much should I spend?
The main factors influencing how much money can be spent on a PPC campaign are:
1. How many searches are conducted per month using phrases relevant to your business?
2. How much are you, along with your competitors, willing to pay for those terms?
The average monthly ad spend on PPC advertising is a couple thousand dollars, but this varies immensely from less than $50/month for regionally targeted and niche businesses to millions a month by large national retailers.
The goal of any advertising campaign should be to bring in more money from the campaign than it costs to run it. Pay Per Click is no different, but the level of detail you can measure in PPC is significantly higher than most types of advertising. For example, with relatively inexpensive (some are even free) tools, you can determine which ads are generating sales or leads for your business. Beyond that, you can determine how much money you spent on a specific ad to generate a sale or a lead. By measuring what’s working, you can aggressively advertise on terms that prove to be winners for your business while shutting down ads that don’t deliver.
Tips for Success
1. Advertise on a large number of relevant search phrases. Brainstorm beyond the first dozen terms that come to mind to describe your business. Advertise on the terms used to describe your products, the product names, product codes, and the questions a prospect might type into a search engine that your services answer, and more.
2. Build unique ads for each search phrase. It takes a lot more time to write a unique ad for each search phrase relevant to your business rather than creating one ad for all of your search phrases, but the extra work will definitely be rewarded. Ads that are aligned with the corresponding search term receive more clicks, which will mean more targeted traffic, and in some cases paying less per click (on Google Adwords) due to the intricacies of how the advertising is priced.
3. Send visitors to the most appropriate page of your web site. If you place an ad for a specific product within your online store, don’t send visitors to your homepage and force them to dig for what they just searched. This will frustrate your visitors and increase the chance that they’ll hit the dreaded Back button.
4. Track your results. Spending money without measuring the return on your investment is not a good business practice. At the very least, consider installing the free tracking tools available through Google Adwords and Overture to measure which terms are delivering results for your business. Beyond that, consider using a 3rd party statistics tool with conversion analysis to compile the results of your various pay per click programs into one easy to manage interface.
Tuesday, October 7, 2008
Pay-Per-Click Advertising & Search Engine Optimization
There are pro's & con's to both Pay-Per-Click advertising and optimizing for natural search engine traffic.
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?
Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.
I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.
Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.
Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.
When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:
Add Content
Add Backlinks
Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.
I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.
When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.
As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.
There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.
In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.
Carrie Reeder has been a web marketer for 3 years and has various websites where she sells a variety of products from software to clothing accessories
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?
Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.
I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.
Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.
Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.
When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:
Add Content
Add Backlinks
Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.
I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.
When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.
As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.
There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.
In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.
Carrie Reeder has been a web marketer for 3 years and has various websites where she sells a variety of products from software to clothing accessories
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