Yahoo adds functionality for online advertising rich media

Having a yahoo email account means that I seldom search using yahoo as opposed to searching on my preferred search engine google, yahoo serps layout has changed little over the year, however recently yahoo announced that it now supports “Promotional Results” which appear in Yahoo! serps currently only for specific brand names and specific keywords.

For example : a search in yahoo for pedigree Displays the following (see image below), please note the multimedia video available to view directly without redirecting to the actual page, yahoo supports search ads in video, images and custom links formats.

I must say it good to see yahoo leading the way, in paid search advertising giving us a glimpse and insight into how the way search engines might be moving forward. The Promotional Results appear as part of yahoo campaign to display media rich and eye catching content as well as the natural search results, this advertiser’s partner with Yahoo to promote their online marketing initiatives. Personally speaking the combination works pretty well, and advertisers report that there is an increase conversions even though the media is displayed inline.

Should be interesting to see how google intend to reply to yahoo’s innovative display of rich media direct to the user. Even though Googles platform for PPC campaigns continues to dominate the paid search market this facility should leverage yahoo to take a huge cut from Googles paid search platform.:

Yahoo! Advertising Assault Hits Naples

As allotment of a new way of affairs online advertising, sales agents for the Naples Daily News and its sister publications in Southwest Florida are anguish the pavement this week, aggravating to boom up new business through an accord with Yahoo!.

The E.W. Scripps Co. — buyer of the Naples Daily News — is one of the aboriginal companies to use Yahoo’s new targeted Advertising program.

“It’s getting developed now and getting deployed,” said Rusty Coats, carnality admiral for alternate at Scripps in Cincinnati.

Scripps has launched the affairs in three added bi-weekly markets: Ventura and Redding in California, and in Knoxville, Tenn. It’s all in an accomplishment to addition revenues at a time if the bi-weekly industry is adversity from a bad economy, a bead in retail sales and declines in circulation.

Here’s how the new online affairs works: Bounded ads arise based on what users do online if they appointment Yahoo! or the Naples Daily News Web sites, from researching belief to blockage e-mail or banal prices. It’s alleged behavioral targeting, or “BT.”

Users of the two Web sites would see altered ads from bounded companies based on their different interests. Their habits aren’t tracked on added Web sites.

“This belvedere is an audience-based platform,” Coats said. “When you buy an ad and you are searching to ability anyone absent to buy a truck, they are the alone one that will see that ad.”

Before if you were a dealership and you capital to advertise F-150s you ability buy an ad in the sports area of the bi-weekly addition that men buy trucks and men apprehend that section, he explained. But you would absence allotment of your market, while Advertising to others who aren’t interested, Coats said.

Corporate trainers and added leaders with Scripps are in Naples this anniversary to advice advertise the program.

“Our audience, if you amalgamate book and online, is beyond than ever. And if you add in Yahoo!, no one abroad comes close. And if you add in behavioral targeting, you get to pay alone for extensive your targeted audience,” said Chris Doyle, Naples Daily News publisher, in an e-mail.

E.W. Scripps is just one of dozens of media companies in a affiliation with Yahoo! for online Advertising and job recruitment.

Other newspapers in the bunch will be ablution the new targeted Advertising affairs too.

“The affiliation is a abiding deal. There are 38 bi-weekly groups involved, apery 796 newspapers about the country,” said Lem Lloyd, carnality admiral of U.S. partnerships at Yahoo!

The affiliation has the abeyant to drive a lot added acquirement to newspapers. It has acquired over time.

Since abutting Scripps in August, Coats has fabricated the Advertising affiliation with Yahoo! a priority.

Since again the accomplishment has brought in added than $2 actor in acquirement for Scripps. Up until August, the affiliation had alone aloft $100,000, Coats said.

“My bent is that anybody can advertise this,” he said. “When we did this in Knoxville, the top agent was a woman that has been with the aggregation for 34 years. She had never awash online advertising. She awash about $200,000 in online advertising.”

Doyle alleged it a “great marriage” with Yahoo!

“It’s a abundant acquaintance for advertisers and readers, because you are analogous humans who wish to be matched, if they wish to be matched,” he said.

Search Online Advertising Runs into the Recession

On Thursday, the accessible will acquisition out how online seek Online Advertising – the bigger block of the Internet ad bazaar – asperous the bouldered fourth division if Google letters its after-effects for the period.

The signals from one study, set to be appear Tuesday, aren’t pretty.

U.S. seek Advertising spending fell 8% in the fourth division of 2008 from the aforementioned aeon in 2007, according to a new abstraction from seek Advertising close Efficient Frontier, whose seek industry spending basis was collapsed for a lot of of 2008. The abstraction — which covers an bearding allocation of the $750 actor in anniversary spending the aggregation manages globally — marks the aboriginal division of abrogating anniversary advance for its basis in the several years Efficient Frontier has been acquisition such data, says James Beriker, admiral and CEO of the firm.

It’s difficult to adumbrate absolutely what the abstraction ability beggarly for balance letters from Google and added tech giants that advertise seek advertising, like Yahoo and Microsoft. Google captivated its 76% bazaar allotment from the third quarter, while Yahoo added its marketing allotment during the division bisected a allotment point to 20%, Efficient Frontier found. Microsoft Live Search’s allotment alone from 4.9 percent to 4.2 percent.

Analysts, who accept been slashing their estimates, are still admiration that Google alveolate double-digit acquirement advance in the fourth quarter. Industry analysis close eMarketer afresh projected that, admitting the recession, U.S. seek Advertising will still abound 14.9% in 2009, down from a 2008 advance amount of 21.4%.

The Efficient Frontier abstraction aswell begin that retail marketers added their spending 9% in the fourth quarter, compared to 2007, lending abutment to Google’s approach that some barter will acknowledge to the recession by aptitude added heavily on seek advertising, broadly advised one of the a lot of cost-effective Advertising methods.

Mr. Beriker says it is boxy to adumbrate whether next division will be bigger or worse but said there are some auspicious signs. He addendum that abounding audience cut their budgets during the alpha of the fourth division afterwards acquainted beneath ads were converting to sales.

But he says spending started to aces up afresh appear the end of the division afterwards audience adapted their behest strategies, modifying how abundant they were behest for assertive words and when. The endure division “reconditioned the way advertisers anticipate about the channel,” he says. “It could accept been abundant worse.”

Some added highlights from the study:

Advertisers who absorb beneath than $50,000 on seek ads cut their spending by 23% year-over-year, while advertisers that absorb added than $200,000 on seek per ages cut spending by 9% during that time. Purchases by advertisers who absorb amid $50,000 and $200,000 were almost flat.

Finance and automotive Advertising connected to deteriorate. Search-ad spending a part of banking advertisers fell 20% compared to the fourth division of 2007. Seek spending from automotive advertisers beneath 15% during that period.

Advertising Company : More on the Yahoo buyout offer from Microsoft

It's been about a day aback I aboriginal started account and talking about Microsoft's $44 billion buyout action for Yahoo (my accepted employer). And I accept to say, it's been absolutely alluring so far.

In all the account I've done and discussions I've had, abundant scenarios accept emerged. I don't affirmation (beyond a gut feel) to apperceive how acceptable any of them are, but I ample I'd account them actuality for the account of discussion. Bear in apperception that, while I plan at Yahoo, I accept no central advice on this and am alone announcement my thoughts and account that I've heard from accompany and others on-line. Jerry is apparently too active to acknowledgment my email anyway. :-)

Oh, and if you're one of the reporters who has alleged or emailed, you'll accept that I absolutely can't go on almanac or allocution to you about what's traveling on at work.

Anyway, here's the list...

1. Microsoft in fact does buy Yahoo for $31/share (or something in that ballpark). This is the absence case in the minds of abounding people.

2. Another ample aggregation (or accumulation of companies, possibly including clandestine disinterestedness funds) makes a adverse offer. This will ultimately alone serve to drive the amount up. Microsoft will outbid.

3. The Yahoo Lath of Admiral decides to outsource Yahoo's seek advertising (and possibly search) business to battling Google. This entails a abiding affiliation for a amount of years and is acceptable to forward Microsoft aback to Redmond to abide alive on its own seek and seek advertising business. I brainstorm this would be a actual boxy alarm to make.

4. As a aberration of #3, Yahoo may attending to strengthen its affectation advertising (graphical ads) business and yield some cogent allotment of the DoubeClick accretion as allotment of the deal. That makes Google the ascendant contextual argument advertising aggregation and Yahoo the ascendant display/banner and behavioral advertising company.

5. The lath artlessly rejects the action and decides to abide as is. This seems absolutely absurd to me. Shareholders will assert that something big happen.

No amount what happens, it's bright that this will acceptable be traveling on for absolutely some time. Corporate contest of this consequence yield absolutely a bit of time to execute. I doubtable that the Yahoo lath of admiral is because several options that may or may not be included in the account above. Time will tell.

As an agreeable ancillary note, bygone was one of the few canicule that page angle to my blog home page were badly college than to any of my alone posts. Apparently a lot of association came over actuality to see if I had annihilation to say about the news. I didn't absolutely apprehend that.

Yahoo Acquires AdInterax Rich Media Advertising Company

Yahoo appear that they accept purchased AdInterax, a aggregation that specializes in administration of video and activated online ads. AdInterax congenital accoutrement to float animations, dynamically abundant banners and alive video ads. Also, Yahoo bought 20 percent of Right Media today, an online commercial company. Yahoo said that the investment will acquiesce it to "offer advertisers the adeptness to bid on Yahoo's non-premium account through an accessible and cellophane marketplace."

Google, Microsoft and Yahoo asked to ban gender selection product advertising

Google, Microsoft and Yahoo asked to ban gender alternative artefact advertising

Indian courts accept asked the seek engine companies Google, Microsoft and Yahoo to stop assuming online commercial accompanying to gender alternative products.

India already has laws which ban tests that acquiesce humans to apperceive the gender of their approaching kids.

Activist Sabu George batten about the attack adjoin these online advertisements: “These companies are authoritative a lot of money by accomplishing awful targeted and careful commercial of these products. Our address seeks to block these advertisements.”

Sanjay Parikh, the advocate who filed the aboriginal complaint added: “The cloister has issued a apprehension to Google, Microsoft and Yahoo allurement them to acknowledgment to our petition.”