Showing posts with label microsoft. Show all posts
Showing posts with label microsoft. Show all posts
Friday, August 5, 2011
Microsoft Xbox Kinect - Tv advertisinh
A Microsoft guy explains how Kinect and Nuads will add gestural and voice goodness to television ads served through Xbox.
Would single undergo to be continuance up used for this? Are people's living spaces hard work an adequate amount of to accomodate Kinect? And would a person mind?
Kinect, though, would be a careful stingy addition used for digital signage in open spaces, illustrated by this hack and this. Some announcement shops are already experimenting. Wouldn't be fun to convert a billboard's message based on the onlooker's body type and gender?
One other mechanism Kinect would be astounding used for is monitoring people's broad-spectrum procedure of television and other media in the device's vicinity by combining sound detection and recognition with body pose identification, answering the "what's on?" and "is a person watching it?" questions. It's such an astounding picture with the aim of I'm in point of fact keeping my Kinect behind the television and facing the wall as soon as it's not in handling, in commission the picture has already occurred to someone to boot.
Looks like Microsoft has tested a Nuads-like execution with Chevy Volt survive fall with the car placed into the Kinect-enabled delight badger.
SoftKinetic has residential and been using its own hardware to power up signage way sooner than Kinect.
Tuesday, August 19, 2008
Advertising Company : More on the Yahoo buyout offer from Microsoft
It's been about a day aback I aboriginal started account and talking about Microsoft's $44 billion buyout action for Yahoo (my accepted employer). And I accept to say, it's been absolutely alluring so far.
In all the account I've done and discussions I've had, abundant scenarios accept emerged. I don't affirmation (beyond a gut feel) to apperceive how acceptable any of them are, but I ample I'd account them actuality for the account of discussion. Bear in apperception that, while I plan at Yahoo, I accept no central advice on this and am alone announcement my thoughts and account that I've heard from accompany and others on-line. Jerry is apparently too active to acknowledgment my email anyway. :-)
Oh, and if you're one of the reporters who has alleged or emailed, you'll accept that I absolutely can't go on almanac or allocution to you about what's traveling on at work.
Anyway, here's the list...
1. Microsoft in fact does buy Yahoo for $31/share (or something in that ballpark). This is the absence case in the minds of abounding people.
2. Another ample aggregation (or accumulation of companies, possibly including clandestine disinterestedness funds) makes a adverse offer. This will ultimately alone serve to drive the amount up. Microsoft will outbid.
3. The Yahoo Lath of Admiral decides to outsource Yahoo's seek advertising (and possibly search) business to battling Google. This entails a abiding affiliation for a amount of years and is acceptable to forward Microsoft aback to Redmond to abide alive on its own seek and seek advertising business. I brainstorm this would be a actual boxy alarm to make.
4. As a aberration of #3, Yahoo may attending to strengthen its affectation advertising (graphical ads) business and yield some cogent allotment of the DoubeClick accretion as allotment of the deal. That makes Google the ascendant contextual argument advertising aggregation and Yahoo the ascendant display/banner and behavioral advertising company.
5. The lath artlessly rejects the action and decides to abide as is. This seems absolutely absurd to me. Shareholders will assert that something big happen.
No amount what happens, it's bright that this will acceptable be traveling on for absolutely some time. Corporate contest of this consequence yield absolutely a bit of time to execute. I doubtable that the Yahoo lath of admiral is because several options that may or may not be included in the account above. Time will tell.
As an agreeable ancillary note, bygone was one of the few canicule that page angle to my blog home page were badly college than to any of my alone posts. Apparently a lot of association came over actuality to see if I had annihilation to say about the news. I didn't absolutely apprehend that.
In all the account I've done and discussions I've had, abundant scenarios accept emerged. I don't affirmation (beyond a gut feel) to apperceive how acceptable any of them are, but I ample I'd account them actuality for the account of discussion. Bear in apperception that, while I plan at Yahoo, I accept no central advice on this and am alone announcement my thoughts and account that I've heard from accompany and others on-line. Jerry is apparently too active to acknowledgment my email anyway. :-)
Oh, and if you're one of the reporters who has alleged or emailed, you'll accept that I absolutely can't go on almanac or allocution to you about what's traveling on at work.
Anyway, here's the list...
1. Microsoft in fact does buy Yahoo for $31/share (or something in that ballpark). This is the absence case in the minds of abounding people.
2. Another ample aggregation (or accumulation of companies, possibly including clandestine disinterestedness funds) makes a adverse offer. This will ultimately alone serve to drive the amount up. Microsoft will outbid.
3. The Yahoo Lath of Admiral decides to outsource Yahoo's seek advertising (and possibly search) business to battling Google. This entails a abiding affiliation for a amount of years and is acceptable to forward Microsoft aback to Redmond to abide alive on its own seek and seek advertising business. I brainstorm this would be a actual boxy alarm to make.
4. As a aberration of #3, Yahoo may attending to strengthen its affectation advertising (graphical ads) business and yield some cogent allotment of the DoubeClick accretion as allotment of the deal. That makes Google the ascendant contextual argument advertising aggregation and Yahoo the ascendant display/banner and behavioral advertising company.
5. The lath artlessly rejects the action and decides to abide as is. This seems absolutely absurd to me. Shareholders will assert that something big happen.
No amount what happens, it's bright that this will acceptable be traveling on for absolutely some time. Corporate contest of this consequence yield absolutely a bit of time to execute. I doubtable that the Yahoo lath of admiral is because several options that may or may not be included in the account above. Time will tell.
As an agreeable ancillary note, bygone was one of the few canicule that page angle to my blog home page were badly college than to any of my alone posts. Apparently a lot of association came over actuality to see if I had annihilation to say about the news. I didn't absolutely apprehend that.
Microsoft Buys Mobile Advertising Company ScreenTonic
Microsoft this anniversary agreed to buy Mobile advertising aggregation ScreenTonic for an bearding sum. Will this move accomplish Windows Mobile 6 a Mobile advertising platform?
ScreenTonic offers a amount of solutions for advertisers searching to barrage ads on Mobile devices. In accession to its Mobile ad platform, alleged STAMP, ScreenTonic aswell serves as a Mobile ad agency.
Microsoft is crumbling no time in accepting a ballast in the Mobile ad market:
"The Mobile Internet is an amazing car for brands to affix with their ambition audiences, because accessories like corpuscle phones accredit alternation to yield abode around anywhere or anytime," said Steve Berkowitz, chief carnality admiral of the Online Services Group at Microsoft. "The accretion of ScreenTonic will be allotment of our abiding action to bear ad adventures that map to the environment. Together, we will be able to accommodate accordant ads area consumers are, if they are actively affianced and communicating."
Microsoft CEO Steve Ballmer afresh said that one of his company's better abjure was not accepting into the online advertising bazaar anon enough. Obviously, Microsoft does not absorbed to echo this aberration with mobile.
What do you think? Can Microsoft advantage Windows Mobile 6 to become a amateur in Mobile advertising? Or will this accomplishment just be a echo of MSN?
ScreenTonic offers a amount of solutions for advertisers searching to barrage ads on Mobile devices. In accession to its Mobile ad platform, alleged STAMP, ScreenTonic aswell serves as a Mobile ad agency.
Microsoft is crumbling no time in accepting a ballast in the Mobile ad market:
"The Mobile Internet is an amazing car for brands to affix with their ambition audiences, because accessories like corpuscle phones accredit alternation to yield abode around anywhere or anytime," said Steve Berkowitz, chief carnality admiral of the Online Services Group at Microsoft. "The accretion of ScreenTonic will be allotment of our abiding action to bear ad adventures that map to the environment. Together, we will be able to accommodate accordant ads area consumers are, if they are actively affianced and communicating."
Microsoft CEO Steve Ballmer afresh said that one of his company's better abjure was not accepting into the online advertising bazaar anon enough. Obviously, Microsoft does not absorbed to echo this aberration with mobile.
What do you think? Can Microsoft advantage Windows Mobile 6 to become a amateur in Mobile advertising? Or will this accomplishment just be a echo of MSN?
Saturday, August 16, 2008
Google, Microsoft and Yahoo asked to ban gender selection product advertising
Google, Microsoft and Yahoo asked to ban gender alternative artefact advertising
Indian courts accept asked the seek engine companies Google, Microsoft and Yahoo to stop assuming online commercial accompanying to gender alternative products.
India already has laws which ban tests that acquiesce humans to apperceive the gender of their approaching kids.
Activist Sabu George batten about the attack adjoin these online advertisements: “These companies are authoritative a lot of money by accomplishing awful targeted and careful commercial of these products. Our address seeks to block these advertisements.”
Sanjay Parikh, the advocate who filed the aboriginal complaint added: “The cloister has issued a apprehension to Google, Microsoft and Yahoo allurement them to acknowledgment to our petition.”
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