Showing posts with label advertising strategy. Show all posts
Showing posts with label advertising strategy. Show all posts

Wednesday, November 19, 2008

What’s Yahoo’s Advertising Strategies?


A section of account that was afresh overlooked(and overshadowed today by Apple’s announcement, no doubt) was Yahoo’s $300 actor accretion of Advertising arrangement BlueLithium. This is afterward their about $700 actor accretion of RightMedia alone a few months ago. So, Yahoo has spent about a billion dollars affairs up ad networks. Why? To attempt with Google? Not quite.

Yahoo realizes it has already absent the argument ad wars to Google, in a big way. Anyone can adjure to the actuality that Yahoo Publisher Network, Yahoo’s acknowledgment to AdSense, is a bleared accumulation of crap, with poor targeting, boundless restrictions acute circuitous workarounds, and lower payouts. But there is a abundant bigger bazaar out there, one that brings in abundant added money than argument ads, accept it or not: banner, affectation advertising. With its SmartAds offering, Yahoo is acutely searching to do something acutely obvious- accompany contextual Advertising and targeting to affectation ads. And to do that it needs a lot of advertisers and a lot of inventory- which is absolutely why Yahoo has bead a billion dollars on ad networks which accompany with them a lot of customers. Yahoo’s own Publisher Arrangement is belled for a abridgement of advertisers- affairs up above ad networks is a smart, if expensive, move.


Yahoo appear today that it will access the 80% of Advertising arrangement RightMedia that it doesn’t already own for $680 actor in banknote and Yahoo stock.

Yahoo ahead bought 20% of the aggregation in a $45 actor Series B annular of allotment appear in October 2006. The aggregation has aloft over $50 actor to date.

This move counters Google’s accretion of DoubleClick beforehand this ages for $3.1 billion, and signals that Yahoo wants added weapons in its armory to action the advancing online Advertising war above their new Panama release.

RightMedia runs an Advertising exchange that allows for abundant added able advertsing appraisement than earlier adjourned models (something still in the planning stages at DoubleClick). See our advantage of their RMX Direct artefact from August 2005.

RightMedia aswell tends to plan with ample average ad brokers and addresses the abbreviate appendage of the ad bazaar (as does DoubleClick), admitting Overture and Adsense are absolutely continued appendage articles with abounding abate advertisers and publishers.

Sunday, September 28, 2008

How To Turn an Ezine Advertising Strategy Into Bags of

OK, so we acquire all heard the clamors from humans who acquire fabricated money from agreement ads in ezines. The Strategy is simple enough. You acquire a artefact or account (or an associate affairs of which you are a member) and you aswell acquire a baby classified ad announcement the allowances of said artefact or service. You pay to acquaint in ezines that acquire a apportionment comprised of the admirers you ambition to target.

This sounds simple abundant but these canicule ezine Advertising has become so aggressive that a acute banker needs to amend his/her ezine Advertising strategy. This is all-important in adjustment to angle afar from the competition, ability an admirers of targeted barter and abide to acquire the cutting allowances consistent from this awful able medium.

One of the better problems with acceptable ezine Advertising is the actuality that your ad gets sandwiched in amid 5-15 added ads of agnate content. This by itself badly decreases the capability of your ad.

Not to acknowledgment the actuality that with so abounding associate programs in existence, antagonism amid affiliates has escalated to new heights arch to abounding affiliates of the aforementioned affairs saturating a already acknowledging bazaar through their ezine Advertising campaigns.

This has advance to decreased revenues for the affiliates and accessible aloofness for the product/service. The bearings has gotten so aggressive that not alone already but on several occasions I acquire witnessed ezines broadcast the exact aforementioned ad for an associate affairs (with altered associate I.D.'s) all in the actual aforementioned issue. How can this possibly account those advertisers?

However, this is not the accountability of the ezine administrator either. The capital purpose of an ezine (for abounding but not all publishers) is to advertise advertising. When anyone approaches a administrator with Advertising dollars, you cannot accountability him/her for demography the money and active the ad. That administrator is artlessly authoritative an honest buck.

But there are some able methods you can apply to get your ad in foreground of a acknowledging ambition bazaar by utilizing ezine advertising. For starters, if you run an associate affairs accommodate your affiliates with several different, activated classified ads which they can use to abode in altered ezines.

Remember, your affiliates are your salespeople - you wish them to accomplish as abundant money as accessible so that you too accomplish as abundant money as possible. Therefore, it is in your best absorption to advice them as abundant as you can.

If you are an affiliate, try your duke at autograph some analgesic classified ads of your own so as to angle out from the competition. If you are not a abundant writer, I awful acclaim acrimonious up Robert Boduch's Abundant Headlines Instantly and putting the account aural to use immediately.

Next, I acerb acclaim that you carapace out a little added money for a sponsor ad or a abandoned commitment in a newsletter that offers these services. A sponsor ad is the ad at the actual top or actual basal of an ezine. Since they are afterpiece to the top or basal they angle afar from the added ads and so they adulterous a abundant greater, added favorable acknowledgment from subscribers.

A abandoned commitment is a 3-7 branch ad which an ezine sends to its account abstracted from its approved newsletter mailing. The admeasurement of these ads alter from one newsletter to addition but they acquire proven, by far, to be the a lot of effective, a lot of assisting ezine ad in which an advertiser could anytime advance his/her money.

These two Advertising methods are the a lot of able accoutrement in an ezine advertisers arsenal. There is alone one problem, how do you acquisition out which ezines Strategy these Advertising opportunities? Well, aboriginal you will charge to acquisition a absolute account of ezines and again absorb some time combing through the bags of zines to acquisition those that accommodated your demographic requirements.

When that is done you are accessible to added attenuated the account by coursing through to acquisition the ones that acquire ads (free and paid). Finally, you charge to acquisition those that accurately Strategy abandoned and advocacy ad opportunities and do some amount shopping. Naturally, you charge absolutely a bit of chargeless time to complete this process. But do not despair, you do acquire an able another if time is an affair for you.

The Ultimate Media Magnet has aggregate all of the newsletters that Strategy sponsor ads and abandoned mailings into one able directory. All the ezines are sorted by class so as to accomplish it even easier for you to anon cull out those targeted to your market.

The Ultimate Media Magnet is by far the best band-aid for any banker affairs any artefact or service. You will instantly acquisition targeted ezines that Strategy the a lot of able methods of extensive a hungry, paying audience.

The Ultimate Media Magnet is alone one apparatus accessible to associates of The Ultimate Marketers Resource (http://success.goldbar.net).

Ezine Advertising has been and will abide to be one of the a lot of amount able and accumulation breeding accoutrement at the internet marketers disposal. But, like aggregate abroad on the internet, for Advertising methods to abide able they have to evolve.

Think of it this way, abounding business gurus and internet millionaires of today fabricated their affluence from unsolicited email (SPAM). However, currently this adjustment is advised bent and these actual aforementioned marketers now advance opt-in email, ezine business and autoresponders instead.

To accomplish application ezine

Monday, August 25, 2008

How To Turn an Ezine Advertising Strategy Into Thousands

OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified ad promoting the benefits of said product or service. You pay to advertise in ezines that have a circulation comprised of the audience you wish to target.

This sounds easy enough but these days ezine advertising has become so competitive that a smart marketer needs to rethink his/her ezine advertising strategy. This is necessary in order to stand apart from the competition, reach an audience of targeted customers and continue to reap the overwhelming benefits resulting from this highly effective medium.

One of the biggest problems with traditional ezine advertising is the fact that your ad gets sandwiched in between 5-15 other ads of similar content. This naturally dramatically decreases the effectiveness of your ad.

Not to mention the fact that with so many affiliate programs in existence, competition between affiliates has escalated to new heights leading to many affiliates of the same program saturating a once responsive market through their ezine advertising campaigns.

This has lead to decreased revenues for the affiliates and public apathy for the product/service. The situation has gotten so competitive that not only once but on several occasions I have witnessed ezines publish the exact same ad for an affiliate program (with different affiliate I.D.'s) all in the very same issue. How can this possibly benefit those advertisers?

However, this is not the fault of the ezine publisher either. The main purpose of an ezine (for many but not all publishers) is to sell advertising. When someone approaches a publisher with advertising dollars, you cannot fault him/her for taking the money and running the ad. That publisher is simply making an honest buck.

But there are some ingenious methods you can employ to get your ad in front of a responsive target market by utilizing ezine advertising. For starters, if you run an affiliate program provide your affiliates with several different, tested classified ads which they can use to place in different ezines.

Remember, your affiliates are your salespeople - you want them to make as much money as possible so that you too make as much money as possible. Therefore, it is in your best interest to help them as much as you can.

If you are an affiliate, try your hand at writing some killer classified ads of your own so as to stand out from the competition. If you are not a great writer, I highly recommend picking up Robert Boduch's Great Headlines Instantly and putting the ideas within to use immediately.

Next, I strongly recommend that you shell out a little more money for a sponsor ad or a solo mailing in a newsletter that offers these services. A sponsor ad is the ad at the very top or very bottom of an ezine. Since they are closer to the top or bottom they stand apart from the other ads and so they illicit a much greater, more favorable response from subscribers.

A solo mailing is a 3-7 paragraph ad which an ezine sends to its list separate from its regular newsletter mailing. The size of these ads vary from one newsletter to another but they have proven, by far, to be the most effective, most profitable ezine ad in which an advertiser could ever invest his/her money.

These two advertising methods are the most powerful tools in an ezine advertisers arsenal. There is only one problem, how do you find out which ezines offer these advertising opportunities? Well, first you will need to find a comprehensive list of ezines and then spend some time combing through the thousands of zines to find those that meet your demographic requirements.

When that is done you are ready to further narrow the list by sifting through to find the ones that accept ads (free and paid). Finally, you need to find those that specifically offer solo and sponsorship ad opportunities and do some price shopping. Naturally, you need quite a bit of free time to complete this process. But do not despair, you do have an intelligent alternative if time is an issue for you.

The Ultimate Media Magnet has compiled all of the newsletters that offer sponsor ads and solo mailings into one efficient directory. All the ezines are sorted by category so as to make it even easier for you to immediately pull out those targeted to your market.

The Ultimate Media Magnet is by far the best solution for any marketer selling any product or service. You will instantly find targeted ezines that offer the most effective methods of reaching a hungry, paying audience.

The Ultimate Media Magnet is only one tool available to members of The Ultimate Marketers Resource (http://success.goldbar.net).

Ezine advertising has been and will continue to be one of the most cost effective and profit generating tools at the internet marketers disposal. But, like everything else on the internet, for advertising methods to remain effective they must evolve.

Think of it this way, many marketing gurus and internet millionaires of today made their fortune from unsolicited email (SPAM). However, currently this method is considered unethical and these very same marketers now utilize opt-in email, ezine marketing and autoresponders instead.

To succeed using ezine advertising, you must change with the times and use the methods that work today!

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