'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you’ve heard that phrase many times if you’ve been marketing on the internet for a while. But is that a myth or a fact?
An Internet Marketer once advertised that he can guarantee $1,000 profit for the user within weeks if he used the techniques outlined in his ebook.
And the secret of the ebook - advertise in Ezines using $2,000 and you are guaranteed success unless your product is useless. Well I didn't try it at the time because I couldn't find $2,000 lying about in the house or in my bank account. However, it does show the belief people have with Ezines.
There are 3 types of ads in Ezines:
Classified Ads
These are small ads which you can find at the bottom of newsletters. There is limited space in these ads therefore your ads have to be eye-catching. Classified Ads in ezines are cheap and sometimes free due to its limited space and location which is at the end of the ezine.
Sponsor Ads
These ads are placed at the top of the newsletter and sometimes in the middle. Some ezines have more than one sponsor ads. Sponsor ads are more expensive than Classified ads and can contain more words so your ad can be more descriptive. Sponsor ads are more effective than Classified Ads as their position in the newsletter is better.
Solo Ads
Solo ads is the most effective way out of the three type of ads for generating response.
Solo ads fills up a whole email which only contains your advertisement. The newsletter is sent on your behalf to its subscribers. Thus your ad will have the biggest exposure. Solo ads are more expensive than Sponsor ads but more effective.
'Great. Super. Fantastic. So what's your advice Alan?' My advice is advertising in Ezines do work. And they work very well. Some people don't think so because after placing some ads and seeing very little or no response they think they have proven that Ezine advertising is a lie used by Ezines Publishers.
Well I can tell you now that they are getting poor responses because they have not followed the rules for advertising successfully in Ezines.
Rules in Advertising in Ezines Successfully
1. If you can, save money and advertise using Solo ads. They have the best chances of being read by the subscribers and they have no other ads distracting or competing against.
2. Work on your subject line. Even with Solo Ads, people will not open your email if the subject is of no interest to them. Subjects which promises massive fortunes in a few days will get deleted with second thoughts.
3. Work on your Content. After the subscribers open your email, your next task is to try and get them to read the content. So make damn sure your content is interesting and enticing enough for them to take some action. Believe the saying “Content is King”.
4. When you’re advertising other peoples’ products using affiliate programs do not send the visitors to the product’s website. I think people are crazy when they do this. The reason is that you are sending traffic to other peoples websites and if they won’t buy you’ve lost that lead for good.
Therefore the aim of you ad is to capture their email address so that you can advertise to them again and again. If they don’t buy product A then you can advertise Product B to them. Now don’t you think that makes more sense?
5. Advertise in well known Ezines and which are related to the topic you are advertising. Advertising stock recommendations to Golf enthusiasts will surely give you a terrible response rate.
6. For Classified ads, make sure you are advertising in large numbers such as 100,000. Not many people read Classified ads and you will be listed among other ads as well. However, you might get lucky if your headline is attractive enough.
To end this article I’m going to share a secret with you on what I think is the best and cheapest way to advertise in Ezines. That is to write your own articles and ask the Ezine Publishers if they are interested in sending out your articles in an issue of their newsletter.
Now let’s think about this for a moment. Your own article is published in ezines and placed on their websites. People who write articles are given more respect and are trusted more. Plus your articles will stay on some websites for years which also means that it will generate traffic for years. The traffic is generated with a resource box you can put at the bottom of your article. You can put your URL here and also write a little bit of background about yourself.
You are creating a name for yourself on the internet scene and you are also generating leads which you can email your recommendations to. There is no cost for you when Publishers decide to include your article so the only cost coming out of you is the time needed to write the article.
In my opinion, writing articles for ezines is the most effective way to advertise using ezines. Not to mention it’s cheap and will generate traffic even after many months.
Showing posts with label Ezine. Show all posts
Showing posts with label Ezine. Show all posts
Friday, October 17, 2008
Sunday, September 28, 2008
How To Turn an Ezine Advertising Strategy Into Bags of
OK, so we acquire all heard the clamors from humans who acquire fabricated money from agreement ads in ezines. The Strategy is simple enough. You acquire a artefact or account (or an associate affairs of which you are a member) and you aswell acquire a baby classified ad announcement the allowances of said artefact or service. You pay to acquaint in ezines that acquire a apportionment comprised of the admirers you ambition to target.
This sounds simple abundant but these canicule ezine Advertising has become so aggressive that a acute banker needs to amend his/her ezine Advertising strategy. This is all-important in adjustment to angle afar from the competition, ability an admirers of targeted barter and abide to acquire the cutting allowances consistent from this awful able medium.
One of the better problems with acceptable ezine Advertising is the actuality that your ad gets sandwiched in amid 5-15 added ads of agnate content. This by itself badly decreases the capability of your ad.
Not to acknowledgment the actuality that with so abounding associate programs in existence, antagonism amid affiliates has escalated to new heights arch to abounding affiliates of the aforementioned affairs saturating a already acknowledging bazaar through their ezine Advertising campaigns.
This has advance to decreased revenues for the affiliates and accessible aloofness for the product/service. The bearings has gotten so aggressive that not alone already but on several occasions I acquire witnessed ezines broadcast the exact aforementioned ad for an associate affairs (with altered associate I.D.'s) all in the actual aforementioned issue. How can this possibly account those advertisers?
However, this is not the accountability of the ezine administrator either. The capital purpose of an ezine (for abounding but not all publishers) is to advertise advertising. When anyone approaches a administrator with Advertising dollars, you cannot accountability him/her for demography the money and active the ad. That administrator is artlessly authoritative an honest buck.
But there are some able methods you can apply to get your ad in foreground of a acknowledging ambition bazaar by utilizing ezine advertising. For starters, if you run an associate affairs accommodate your affiliates with several different, activated classified ads which they can use to abode in altered ezines.
Remember, your affiliates are your salespeople - you wish them to accomplish as abundant money as accessible so that you too accomplish as abundant money as possible. Therefore, it is in your best absorption to advice them as abundant as you can.
If you are an affiliate, try your duke at autograph some analgesic classified ads of your own so as to angle out from the competition. If you are not a abundant writer, I awful acclaim acrimonious up Robert Boduch's Abundant Headlines Instantly and putting the account aural to use immediately.
Next, I acerb acclaim that you carapace out a little added money for a sponsor ad or a abandoned commitment in a newsletter that offers these services. A sponsor ad is the ad at the actual top or actual basal of an ezine. Since they are afterpiece to the top or basal they angle afar from the added ads and so they adulterous a abundant greater, added favorable acknowledgment from subscribers.
A abandoned commitment is a 3-7 branch ad which an ezine sends to its account abstracted from its approved newsletter mailing. The admeasurement of these ads alter from one newsletter to addition but they acquire proven, by far, to be the a lot of effective, a lot of assisting ezine ad in which an advertiser could anytime advance his/her money.
These two Advertising methods are the a lot of able accoutrement in an ezine advertisers arsenal. There is alone one problem, how do you acquisition out which ezines Strategy these Advertising opportunities? Well, aboriginal you will charge to acquisition a absolute account of ezines and again absorb some time combing through the bags of zines to acquisition those that accommodated your demographic requirements.
When that is done you are accessible to added attenuated the account by coursing through to acquisition the ones that acquire ads (free and paid). Finally, you charge to acquisition those that accurately Strategy abandoned and advocacy ad opportunities and do some amount shopping. Naturally, you charge absolutely a bit of chargeless time to complete this process. But do not despair, you do acquire an able another if time is an affair for you.
The Ultimate Media Magnet has aggregate all of the newsletters that Strategy sponsor ads and abandoned mailings into one able directory. All the ezines are sorted by class so as to accomplish it even easier for you to anon cull out those targeted to your market.
The Ultimate Media Magnet is by far the best band-aid for any banker affairs any artefact or service. You will instantly acquisition targeted ezines that Strategy the a lot of able methods of extensive a hungry, paying audience.
The Ultimate Media Magnet is alone one apparatus accessible to associates of The Ultimate Marketers Resource (http://success.goldbar.net).
Ezine Advertising has been and will abide to be one of the a lot of amount able and accumulation breeding accoutrement at the internet marketers disposal. But, like aggregate abroad on the internet, for Advertising methods to abide able they have to evolve.
Think of it this way, abounding business gurus and internet millionaires of today fabricated their affluence from unsolicited email (SPAM). However, currently this adjustment is advised bent and these actual aforementioned marketers now advance opt-in email, ezine business and autoresponders instead.
To accomplish application ezine
This sounds simple abundant but these canicule ezine Advertising has become so aggressive that a acute banker needs to amend his/her ezine Advertising strategy. This is all-important in adjustment to angle afar from the competition, ability an admirers of targeted barter and abide to acquire the cutting allowances consistent from this awful able medium.
One of the better problems with acceptable ezine Advertising is the actuality that your ad gets sandwiched in amid 5-15 added ads of agnate content. This by itself badly decreases the capability of your ad.
Not to acknowledgment the actuality that with so abounding associate programs in existence, antagonism amid affiliates has escalated to new heights arch to abounding affiliates of the aforementioned affairs saturating a already acknowledging bazaar through their ezine Advertising campaigns.
This has advance to decreased revenues for the affiliates and accessible aloofness for the product/service. The bearings has gotten so aggressive that not alone already but on several occasions I acquire witnessed ezines broadcast the exact aforementioned ad for an associate affairs (with altered associate I.D.'s) all in the actual aforementioned issue. How can this possibly account those advertisers?
However, this is not the accountability of the ezine administrator either. The capital purpose of an ezine (for abounding but not all publishers) is to advertise advertising. When anyone approaches a administrator with Advertising dollars, you cannot accountability him/her for demography the money and active the ad. That administrator is artlessly authoritative an honest buck.
But there are some able methods you can apply to get your ad in foreground of a acknowledging ambition bazaar by utilizing ezine advertising. For starters, if you run an associate affairs accommodate your affiliates with several different, activated classified ads which they can use to abode in altered ezines.
Remember, your affiliates are your salespeople - you wish them to accomplish as abundant money as accessible so that you too accomplish as abundant money as possible. Therefore, it is in your best absorption to advice them as abundant as you can.
If you are an affiliate, try your duke at autograph some analgesic classified ads of your own so as to angle out from the competition. If you are not a abundant writer, I awful acclaim acrimonious up Robert Boduch's Abundant Headlines Instantly and putting the account aural to use immediately.
Next, I acerb acclaim that you carapace out a little added money for a sponsor ad or a abandoned commitment in a newsletter that offers these services. A sponsor ad is the ad at the actual top or actual basal of an ezine. Since they are afterpiece to the top or basal they angle afar from the added ads and so they adulterous a abundant greater, added favorable acknowledgment from subscribers.
A abandoned commitment is a 3-7 branch ad which an ezine sends to its account abstracted from its approved newsletter mailing. The admeasurement of these ads alter from one newsletter to addition but they acquire proven, by far, to be the a lot of effective, a lot of assisting ezine ad in which an advertiser could anytime advance his/her money.
These two Advertising methods are the a lot of able accoutrement in an ezine advertisers arsenal. There is alone one problem, how do you acquisition out which ezines Strategy these Advertising opportunities? Well, aboriginal you will charge to acquisition a absolute account of ezines and again absorb some time combing through the bags of zines to acquisition those that accommodated your demographic requirements.
When that is done you are accessible to added attenuated the account by coursing through to acquisition the ones that acquire ads (free and paid). Finally, you charge to acquisition those that accurately Strategy abandoned and advocacy ad opportunities and do some amount shopping. Naturally, you charge absolutely a bit of chargeless time to complete this process. But do not despair, you do acquire an able another if time is an affair for you.
The Ultimate Media Magnet has aggregate all of the newsletters that Strategy sponsor ads and abandoned mailings into one able directory. All the ezines are sorted by class so as to accomplish it even easier for you to anon cull out those targeted to your market.
The Ultimate Media Magnet is by far the best band-aid for any banker affairs any artefact or service. You will instantly acquisition targeted ezines that Strategy the a lot of able methods of extensive a hungry, paying audience.
The Ultimate Media Magnet is alone one apparatus accessible to associates of The Ultimate Marketers Resource (http://success.goldbar.net).
Ezine Advertising has been and will abide to be one of the a lot of amount able and accumulation breeding accoutrement at the internet marketers disposal. But, like aggregate abroad on the internet, for Advertising methods to abide able they have to evolve.
Think of it this way, abounding business gurus and internet millionaires of today fabricated their affluence from unsolicited email (SPAM). However, currently this adjustment is advised bent and these actual aforementioned marketers now advance opt-in email, ezine business and autoresponders instead.
To accomplish application ezine
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