I predicted months ago that click artifice would could cause advertisers to lose acceptance in pay-per-click advertising, and so it is advancing to pass, according to a new abstraction by Outsell that estimates click artifice at $800 actor (not so far from the average of my back-of-the-envelope estimates):
The acumen of common artifice has prompted abounding advertisers to change their spending. Abounding are allurement why they should angle over money - cogent amounts, in some cases — for apparition shoppers.
The abstraction begin that 27 percent of advertisers bargain or chock-full spending on click-based advertising. An added 10 percent said they intend to abbreviate spending.
Among the anticipated responses to this account was this alluring assay from Michael Rogers on the abeyant of cost-per-action to alter cost-per-click:
But CPA is a actual glace slope. The affair goes aback to why online publishers commonly abide cost-per-click appraisement for affectation advertising: your acquirement becomes abased on the advertiser’s creative. A acceptable ad is traveling to get added clicks than a ailing accomplished one. CPA activity takes that annex a footfall further: the seek engine’s acquirement depends on both a well-designed angle afterwards the click additional an adorable offer. If the advertiser fails on either of those points, you’re not traveling to get paid and your account isn’t breeding revenue.
If I ran a seek engine, I’d be spending a lot of time and activity aggravating to advance the believability of my cost-per-click business. If the bazaar absolutely does about-face to cost-per-action, we may end up searching aback on these as the Golden Canicule of seek engine advertising, if the money just fell from the sky.
First, he’s appropriate that the canicule of “easy money” from pay-per-click are numbered — it doesn’t amount (Danny) how big click artifice in fact is — the arrangement can’t escape the adamant afterlife circling of abrogating advertiser perceptions. Google knows this, and that’s why they’ve been block offline media and experimenting with cost-per-action.
But what about Michael’s access that cost-per-action ability not plan because of the publisher’s “dependency” on the advertiser accepting a “a well-designed angle afterwards the click additional an adorable offer”?
If you artlessly adapted the accepted AdWords archetypal to a cost-per-action payment, again I anticipate you would accept a big problem. Publishers would still be abased on advertisers autograph acceptable ad archetype and they’d be even added abased on what happens if anyone clicks off to the advertiser’s site.
But what if there were an access to cost-per-action that could affected these problems?
Sounds like an befalling for anyone to eat Google’s lunch.
Showing posts with label Pay-Per-Click. Show all posts
Showing posts with label Pay-Per-Click. Show all posts
Thursday, October 23, 2008
Cost Per Click Advertising 800
Cost per click advertising... Click Artifice Costs Advertisers $800M By: David Utter 2006-07-06 The numbers are in from analysis close Outsell, Inc, and they are not pretty; neither are the accusations that the companies who accumulation the a lot of from it do the atomic to stop it. Oh no, not me/We never absent control/You’re face to face/With the man who awash the apple — from the best MTV Unplugged adventure ever, with Nirvana assuming Kurt Cobain wasn’t talking about Bill Gross, the man who invented bulk per Click commercial at GoTo.com, which became Overture afore Yahoo (YAHOO) purchased the company. But the numbers appear by the San Francisco Chronicle about Click artifice may accomplish online advertisers feel like they accept been awash something like a bill of goods. That address cited Outsell analysis on Click fraud. Respondents to their abstraction claimed three out of four of them had been victimized by adulterous clicks. They aswell complained that 14.6 percent of all clicks fabricated on their ads were fraudulent. “In our opinion, it is not adequate that advertisers armamentarium the adulterous profits of the scammers,” Chuck Richard, carnality admiral of Outsell, said in the report. Those profits comprised some $800 actor of the aggregate budgets of online advertisers. These are businesspeople who actual acceptable attending for annihilation that drains their profits and act to stop the bleeding. Outsell acclaimed that 27 percent of its abstraction accumulation bargain or alone their spending on bulk per Click ads, with an added 10 percent planning to abate such spending. Yahoo denied contentions it is anemic if it comes to policing such clicks. A agent for the aggregation said in the commodity it filters abundant apprehensive clicks, and has a acquittance action in abode for advertisers to appeal one should they anticipate they were billed for affected clicks. Although Google (GOOGLE) had no animadversion on the Outsell report, it has in the accomplished consort a agnate assessment to Yahoo’s. Danny Sullivan at Seek Engine Watch adapted his site’s column on the Outsell report, and questions the numbers in contained: The $800 actor cited in the San Francisco Chronicle commodity comes from the address demography that 14.6 percent boilerplate and applying it to the absolute estimated $5.5 billion seek ad absorb from 2005. Some problems with this getting an authentic carbon are: Advertisers ability be off in their estimates The boilerplate bulk ability not be applicative beyond the absolute spend. In some industries, it ability be abundant college — while absorb in those industries ability be a baby allotment of all-embracing seek ads spend. Or it could be the reverse. Scott Karp, biographer of the Publishing 2.0 blog, opined that it isn’t the dollar bulk that matters, but the acumen of Click artifice that will Click bulk per Click advertising dollars: …it doesnt amount (Danny) how big Click artifice in fact is ” the arrangement deceit escape the adamant afterlife circling of abrogating advertiser perceptions. Google knows this, and thats why theyve been block offline media and experimenting with cost-per-action
Friday, October 17, 2008
The Long Term Benefits From Pay Per Click Advertising
The long term benefits from pay per click advertising.
Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small. If you take a look at a traditional magazine or newspaper ad, the companies are using that advertising to increase their brand awareness. The purpose of the ad is to direct the customer to their products or services but there is no chance to make a sale immediately. They are referred to a website or a retailer. When search engine advertising, as potential customers search the web looking for a product or service and see the same site come up in their searches time and time again it begins to create that same brand awareness for that product or service.
Over 85% of all searches on the Internet are done through search engines and they are the best tools for enhancing a company’s identity. They are identity builders, and they direct targeted consumers who are looking for your product or service right to your doorstep. In the long term, brand awareness can bring visitors to their site without additional advertising. By using the power of search engines you can use the Internet to deliver a targeted prospective customer who is actively looking for your products or services right to your doorstep and build long term brand awareness at the same time.
Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small. If you take a look at a traditional magazine or newspaper ad, the companies are using that advertising to increase their brand awareness. The purpose of the ad is to direct the customer to their products or services but there is no chance to make a sale immediately. They are referred to a website or a retailer. When search engine advertising, as potential customers search the web looking for a product or service and see the same site come up in their searches time and time again it begins to create that same brand awareness for that product or service.
Over 85% of all searches on the Internet are done through search engines and they are the best tools for enhancing a company’s identity. They are identity builders, and they direct targeted consumers who are looking for your product or service right to your doorstep. In the long term, brand awareness can bring visitors to their site without additional advertising. By using the power of search engines you can use the Internet to deliver a targeted prospective customer who is actively looking for your products or services right to your doorstep and build long term brand awareness at the same time.
Wednesday, October 15, 2008
Niche Based Pay Per Click Advertising Should Be Your First People
There are many forms of advertising nowadays. There’s popups and popunders, banner advertising, text ads, search engine optimization and pay per click search engine advertising. In every marketing plan, pay per click search engines is the foundation for every home based business owner.
Pay per click search engines work by allowing online advertisers the ability to bid a certain price for key words. The one that bids the highest gets their advertisement placed in the #1 position. When a customer does a search on that particular key word, then that amount is deducted from the advertiser’s account. The benefit to this type of advertising is that it is targeted. When businesses are more targeted, they get their message across to the right people. When the right people here the message, then the company saves money on their advertising costs. Traditional advertising would send out a message on hair growth for men to 100 people in which the message might only apply to 8 people in the audience. We have such a tremendous vehicle in advertising through pay per click search engines.
Small companies have taken it one stop further and have decided to offer niche-market pay per click search engines. This is an even more targeted audience. Instead of placing your pay per click ad on a general search engine, an advertiser can now place their home based business ad on a home based business search engine
Pay per click search engines work by allowing online advertisers the ability to bid a certain price for key words. The one that bids the highest gets their advertisement placed in the #1 position. When a customer does a search on that particular key word, then that amount is deducted from the advertiser’s account. The benefit to this type of advertising is that it is targeted. When businesses are more targeted, they get their message across to the right people. When the right people here the message, then the company saves money on their advertising costs. Traditional advertising would send out a message on hair growth for men to 100 people in which the message might only apply to 8 people in the audience. We have such a tremendous vehicle in advertising through pay per click search engines.
Small companies have taken it one stop further and have decided to offer niche-market pay per click search engines. This is an even more targeted audience. Instead of placing your pay per click ad on a general search engine, an advertiser can now place their home based business ad on a home based business search engine
Wednesday, October 8, 2008
Advertising "Click Fraud" Rampant Online?
"Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.
Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional.
In fact, some estimate that 99% of all Google's revenue comes from advertising sales. Unfortunately, allegations of click fraud may well rain on Google's otherwise sunny parade and cause a whole scale revamping of current online advertising practices.
Pay-per-click advertising does exactly what it sounds: advertisers pay for each click on their ad, usually mixed in among search engine results or displayed on relevant websites.
"Click fraud" occurs when, for whatever reason, an ad gets clicked by someone or something (usually an automated "bot" that simulates clicks) with no intention of ever buying anything from the advertiser.
The sole intention of click fraud is to simply drain an advertiser's budget and leave them with nothing to show but an empty wallet.
Who commits click fraud?
Usually an unscrupulous competitor who wants to break a rival's bank, online "vandals" who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.
Regardless of who does it or why, click fraud appears to be a growing problem search engines hope stays under their advertising clients' radar.
This problem isn't exactly news to the search engine giants.
In fact, on page 60 of their 3rd quarter Report for 2004, Google admits that they have "regularly refunded revenue" to advertisers that was "attributed to click-through fraud."
Google further states that if they don't find a way to deal with this problem "these types of fraudulent activities could hurt our brand."
Bottom line for Google and Yahoo! (which owns Overture, the Web's largest pay-per-click search engine): as word of click fraud spreads across the Web, they must act quickly to calm the nerves of advertisers who could well abandon them over doubts about the veracity of their advertising charges.
The search engines all claim to carry measures that identify and detect click fraud, but details about how they do it and to what extent remain sketchy.
They claim revealing details about security would compromise their efforts and give the perpetrators a leg up on circumventing their defenses.
This sounds good, but affords little comfort to advertisers who feel caught between losing out on their best traffic sources and paying for advertising that won't result in revenue.
One way to protect your business against click fraud is to closely monitor your website statistics.
Look for an unusually high number or regular pattern of clicks from the same IP address.
If you need help, enlist the aid of your hosting provider to aid you in spotting suspicious trends in your website traffic.
Also, a number of services such as ClickSentinel.com have sprung up online to help advertisers spot and quickly analyze and compile the data necessary to effectively dispute fraudulent click charges with the search engines.
Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional.
In fact, some estimate that 99% of all Google's revenue comes from advertising sales. Unfortunately, allegations of click fraud may well rain on Google's otherwise sunny parade and cause a whole scale revamping of current online advertising practices.
Pay-per-click advertising does exactly what it sounds: advertisers pay for each click on their ad, usually mixed in among search engine results or displayed on relevant websites.
"Click fraud" occurs when, for whatever reason, an ad gets clicked by someone or something (usually an automated "bot" that simulates clicks) with no intention of ever buying anything from the advertiser.
The sole intention of click fraud is to simply drain an advertiser's budget and leave them with nothing to show but an empty wallet.
Who commits click fraud?
Usually an unscrupulous competitor who wants to break a rival's bank, online "vandals" who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.
Regardless of who does it or why, click fraud appears to be a growing problem search engines hope stays under their advertising clients' radar.
This problem isn't exactly news to the search engine giants.
In fact, on page 60 of their 3rd quarter Report for 2004, Google admits that they have "regularly refunded revenue" to advertisers that was "attributed to click-through fraud."
Google further states that if they don't find a way to deal with this problem "these types of fraudulent activities could hurt our brand."
Bottom line for Google and Yahoo! (which owns Overture, the Web's largest pay-per-click search engine): as word of click fraud spreads across the Web, they must act quickly to calm the nerves of advertisers who could well abandon them over doubts about the veracity of their advertising charges.
The search engines all claim to carry measures that identify and detect click fraud, but details about how they do it and to what extent remain sketchy.
They claim revealing details about security would compromise their efforts and give the perpetrators a leg up on circumventing their defenses.
This sounds good, but affords little comfort to advertisers who feel caught between losing out on their best traffic sources and paying for advertising that won't result in revenue.
One way to protect your business against click fraud is to closely monitor your website statistics.
Look for an unusually high number or regular pattern of clicks from the same IP address.
If you need help, enlist the aid of your hosting provider to aid you in spotting suspicious trends in your website traffic.
Also, a number of services such as ClickSentinel.com have sprung up online to help advertisers spot and quickly analyze and compile the data necessary to effectively dispute fraudulent click charges with the search engines.
Tuesday, October 7, 2008
Pay-Per-Click Advertising & Search Engine Optimization
There are pro's & con's to both Pay-Per-Click advertising and optimizing for natural search engine traffic.
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?
Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.
I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.
Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.
Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.
When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:
Add Content
Add Backlinks
Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.
I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.
When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.
As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.
There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.
In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.
Carrie Reeder has been a web marketer for 3 years and has various websites where she sells a variety of products from software to clothing accessories
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?
Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.
I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.
Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.
Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.
When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:
Add Content
Add Backlinks
Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.
I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.
When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.
As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.
There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.
In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.
Carrie Reeder has been a web marketer for 3 years and has various websites where she sells a variety of products from software to clothing accessories
Friday, August 1, 2008
Essential Guide To Pay-Per-Click Advertising
Following Goto.com's (now accepted as Overture) astounding success
with pay-per-click (PPC) advertising, added than 160 PPC startups
have sprung up.
Out of these 160 PPC engines, alone a few may in fact accept the
search aggregate to accomplish a admirable amount of clicks for your
site.
Most PPC startups crave amid $10 to $25 of bureaucracy fee which
can be activated to clickthroughs. They action low minimum bids of
$0.01. But with bound seek volumes, they may accompany you alone a
few clicks anniversary day!
My advocacy is to go for accustomed PPC engines with high
search volumes that can accomplish college clickthroughs. The big
boys are Advance (previously accepted as Goto) at
www.overture.com, Sprinks at www.sprinks.com,
FindWhat at http://www.findwhat.com.
Overture is the best because they serve over 2 billion search
queries annual through their affiliation with above search
engines such as America Online, Lycos, Altavista, Netscape,
Hotbot and InfoSpace.
You can analysis the startup PPC engines but accomplish alone the minimum
setup fees. If they accomplish appropriate traffic, you can consistently top
up your account. That way you abbreviate your accident to alone $10 to
$25 per PPC engine. For a annual of over 160 PPC engines, see
http://www.payperclicksearchengines.com
How To Find Accordant Keywords?
Since you are paying for anniversary clickthrough on your bid, it makes
good faculty to ensure that your keywords are accordant to your
target audience.
One of my admired accoutrement is Overture's Seek Term Suggestion at
http://inventory.overture.com/d/searchinventory/suggestion/
Enter a keyword and it shows the amount of times the chat was
searched - which indicates its popularity. The added accepted the
keyword is, the college are your clickthroughs. Advance also
generates a annual of agnate keywords and their seek counts in
the antecedent month.
Overture's apparatus is one of the best means for award acceptable keywords
to bid on. Another another is to download Acceptable Keywords at
http://www.softnik.com/products/gkw/index.htm
Enter a keyword into this chargeless software and it will affectation a
list of accordant seek agreement and their seek counts across
multiple PPC engines.
You can aswell try JimTools' Keyword Toolkit at
http://jimworld.nu/keywords.html
JimTools can accomplish a annual of accompanying keyword possibilities,
some with seek counts, from Goto, Google, Magellan and
WebCrawler.
How Abundant Do I Bid?
The bigger PPC engines such as Goto and Sprinks crave a minimum
bid of $0.05. Startup engines accept bottom minimums of $0.01.
How abundant to bid depends on your return-on-investment (ROI)
calculations.
For example: If you bid $1.00 per visitor, and 1 in every 10
visitors buys your product, your cost-per-sale is $10.00.
So if anniversary auction of your artefact produces a gross accumulation of $15,
then your net accumulation will be $5.00 ($15 gross accumulation bare $10
cost-per-sale).
Your return-on-investment (ROI), afore non-marketing expenses,
is 50.0% ($5.00 net accumulation / $10 cost-per-sale). Consistently price
your bids to accomplish a absolute ROI!
A abundant apparatus that you can use to analyze bids for a specific
keyword beyond assorted PPC engines is at
http://www.compareyourclicks.com
To apprehend about how you can aerate your allotment from PPC engines,
go to http://internetmarketingfocus.com/article.php?sid=53
You'll apprentice how to abate your bids while still advancement the
same baronial or get a top 3 position for maybe just 1 cent more!
How Do I Clue Clicks?
Most of the time, you'll apprehension that the amount of clicks tracked
by yourself is amid 15% to 30% added than the clicks the PPC
engine reports.
This is because acclaimed PPC engines such as Advance have
installed anti-cheating mechanisms that anticipate your competitors
from again beat on your listings and crumbling your bid
fees!
They will calculation assorted clicks aural a defined timeframe from
the aforementioned computer as alone one clickthrough while your own log
will usually annals the assorted clicks.
There was already if I noticed that my log was registering less
clicks than Overture's reports. They were experiencing some bug
which prevented clicks from getting appropriately delivered to the
advertiser's website.
Because I was tracking my clicks, I notified them of the problem
and they accustomed my annual for the bad clicks. Tracking your
clicks accord you a added reliable account of how able-bodied your PPC
campaign is performing.
If you accept admission to your CGI directory, I acclaim LnkinLite,
a baby yet able tracking software that can clue clicks to
your website in the background. Get it at
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
Subscribe to:
Posts (Atom)
Posts
