Free Online Advertising Cost

Free Online Advertising Marketers in the basic apple of the Internet accept the aforementioned botheration in accepting sales as marketers in the artery and adhesive apple - how to let humans apperceive about what they accept to sell.

Traditional marketers accept developed the agency to advance a connected battery of advertising 24/7 through television, radio, newspapers, magazines, billboards etc. so that humans become clumsy to abstain acquirements about the bags of articles offered.

Online marketers aswell are able to use 24/7 written, audio and video agency of advertising. But no bulk how abounding accretion and whistles they may put on their websites in superior content, webpage design, video, audio etc., they still charge a agency of absolution humans apperceive just how to acquisition their sites free online advertising.

During the accomplished year online marketers accept broadcast their use of ‘Web 2.0′ methods of accustomed their sales letters to abeyant barter in adjustment to get cost-free online advertising. They yield advantage of the way free-to-use Web 2.0 ’social networking’ sites facilitate exchanges amid their associates of claimed preferences, brand and dislikes, opinions and adventures about all and every kinds of subjects, things and persons.

However, by application the amusing networking sites the ability of online marketers is bound to the associates admeasurement of anniversary of the alone sites. The sum absolute of such memberships, although growing at a fast rate, at the present time accounts for no added than 15 to 20 percent of Internet users. In consequence, there charcoal a all-inclusive bazaar of added Internet users that Web entrepreneurs accept to reach.

Of course, the by-now acceptable and arch agency of online affairs is through Pay-Per-Click -PPC- advertising, which has been authentic by Perry Marshall, in his “Guide to Google Adwords”, as accepting “…..about accepting in foreground of humans who are searching for what you advertise appropriate this moment and get them to respond.” It’s Internet accepted ability that the capital aperture for PPC advertising online is the arch antecedent of advice on the Internet accepted as Google, acclimated by knowledge-seeking ‘net users throughout the world.

As its name implies, PPC (pay-per-click) advertising involves payment, so it is in abundant adverse with Web 2.0 cost-free online advertising. With PPC you pay a assertive bulk “per click” on your ad. If cipher clicks on your ad, you don’t pay a cent but don’t get any abeyant barter to your site. You pay alone for those that appear to your site. There are no costs if no-one clicks on your advertisement. But every “click” while accepting a amount is aswell a adventitious for you to catechumen a company into a customer. So in aspect PPC buys you a adventitious of a auction - something of a lottery, but at atomic it gives you a achievability of authoritative a sale.

But, as adverse as it ability seem, there is a way for you to get cost-free online advertising even through PPC. In what is conceivably the a lot of hasty advertisement fabricated in some time apropos the Internet, a New York doctor has appear a actual clandestine “secret” he’s been application back the ancient canicule of targeted paid advertising at seek engines. He accepted afterwards averseness that he’s gotten over $87 actor in chargeless online advertising through PPC over the endure about 8 years at such seek engines as Google, Overture, MSN, Yahoo and others.

One agent from one of the a lot of accepted seek engines said, amusement afterwards accepting fabricated buried to this amazing secret, “Wow! Ha! This is absolutely different … and in my able assessment it would alone serve to enhance and accompany added business to us at [name of seek engine withheld for acknowledged & acquaintance reasons] and not could cause us to lose business in the slightest. Amazing!”

Additionally, you should apperceive that annihilation about his abstruse either robs seek engines (so you don’t accept to abhorrence Google advancing afterwards you!) or is annihilation about it actionable in any added way. What you may even acquisition abnormally hasty about his abstruse is the actuality that it in fact “helps” seek engines accomplish even added money! (You’ll accept to see it for yourself to accept how this is in fact possible!)

As an Internet banker (paypal) you can yield advantage of the acceptable doctor’s abstruse of how he gets cost-free online advertising because he has fabricated it accessible on his website, for a time, so that others can apprentice about it and put it to use. No agnosticism you will wish to acquisition it eventually rather than late

Niche Based Pay Per Click Advertising Should Be Your First People

There are many forms of advertising nowadays. There’s popups and popunders, banner advertising, text ads, search engine optimization and pay per click search engine advertising. In every marketing plan, pay per click search engines is the foundation for every home based business owner.

Pay per click search engines work by allowing online advertisers the ability to bid a certain price for key words. The one that bids the highest gets their advertisement placed in the #1 position. When a customer does a search on that particular key word, then that amount is deducted from the advertiser’s account. The benefit to this type of advertising is that it is targeted. When businesses are more targeted, they get their message across to the right people. When the right people here the message, then the company saves money on their advertising costs. Traditional advertising would send out a message on hair growth for men to 100 people in which the message might only apply to 8 people in the audience. We have such a tremendous vehicle in advertising through pay per click search engines.

Small companies have taken it one stop further and have decided to offer niche-market pay per click search engines. This is an even more targeted audience. Instead of placing your pay per click ad on a general search engine, an advertiser can now place their home based business ad on a home based business search engine

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles' Heel?

Privacy advocates, bloggers, and many people's own low tolerance level for creepiness may damage not just the advertising program but MSN itself.

MSN PPC Advertising Demographic & Behavioral Targeting Features Overview
The coolest thing about the new MSN PPC advertising network is that it will incorporate demographic information and "behavioral targeting"--at least that's what many bloggers in the marketing field seem to think. MSN will be the only search engine advertising program that lets advertisers know roughly what proportion of users who search on a particular keyword are interested in certain market segments, as well as those searchers' demographic breakdown. For instance, MSN might tell you that most of the searchers on the keyword "monster truck rally" appear to be women aged 50-65, and that they also generally appear to be interested in auto racing and auto parts, but are not more likely than other searchers to buy an automobile online.



How will MSN know so much about searchers? Ah, that's the interesting part... MSN has quietly been assembling and sorting this information for years in preparation for this venture. That is, it uses cookies to track individual users' web browsing at the MSN portal--just as every other business website does. Presumably it will also connect the data with information from user profiles from MSN's .NET passport and Hotmail, in order to determine searchers' demographic information such as sex and occupation.

Potential resistance to MSN's demographic and behavioral marketing

Now, if you use the MSN Search, and you also have a .NET passport and/or Hotmail account (as you probably do, even if you've forgotten ever signing up for it back in 1998 when you wanted a free email address to sign up to read the New York Times online), all your searches may be matched up with your user information from your .NET passport or Hotmail account--and will be, even if the information is kept separate from your personally identifying information.

If you actually were honest on your application to those services, that information may include your address, average annual income, personal interests, and a lot of other juicy bits of information any self-respecting marketer or voyeur would love to have. Even if you weren't honest, at the very least it might include the addresses of the people you have exchanged emails with, your IM buddies, and just which newsletters you've signed up for and whice you're sending to the junk email folder.

Future implications for search engine advertising

Of course, Microsoft Corporation has such a sterling reputation in the internet community and the world at large that it will undoubtedly be trusted implicitly with such a wealth of information on every user. And most people have absolutely no reason to care if their online activity were associated with their real identities, anyway.

True, it is widely believed that almost a quarter of all web page views and a comparable proportion of search engine searches involve naughtynaughty pictures. But surely that's the work of a small army of trench-coat-wearing filth addicts who spend all day doing nothing but feed their habit, and on multiple computers simultaneously. Certainly not you, any of your family members, or that guy in the shipping department who wears a WWJD T-shirt to work everyday and is always trying to convince anyone in earshot that dinosaurs and the radioactive dating of their fossils are yet another figment of the degenerate left-wing imagination.

So naturally, Microsoft has nothing to worry about. Privacy advocates, bloggers, message boards and chat rooms around the internet won't be on fire with warnings not to use MSN search unless you want a permanent record of your doings attached to that Hotmail account you deleted but that may not have really been deleted. And no prosecutor will make headlines by trying to introduce a defendant's MSN online activity history as evidence into court.

And so it naturally follows that we can all forget about Overture and Google Adwords since there's a new kid on the block who's so much cooler.

Pay-Per-Click Advertising & Search Engine Optimization

There are pro's & con's to both Pay-Per-Click advertising and optimizing for natural search engine traffic.

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.

I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?

Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.

I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.

Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.

Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.

When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:

Add Content

Add Backlinks

Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.

I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.

When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.

As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.

There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.

In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.

Carrie Reeder has been a web marketer for 3 years and has various websites where she sells a variety of products from software to clothing accessories