Global Advertising Expenditure by Medium

Global Advertising Expenditure by Medium With the acclaim crisis creating bread-and-butter turmoil, media client ZenithOptimedia afresh bargain its all-around ad spending anticipation to appearance 4% advance in 2009, down from its aboriginal anticipation of a 6% increase. ZenithOptimedia abstracts that the crisis favors the Internet as an commercial average because it offers marketers bigger levels of measurability. Here is ZenithOptimedia’s anticipation on a media-by-media basis.

(Millions of U.S. dollars)

Media	2006	2007	2008	2009	2010
Newspapers	127,473	130,032	128,277	127,217	128,444
Magazines	56,040	57,920	58,433	59,407	61,279
Television	168,355	179,268	187,496	193,854	203,770
Radio	36,990	38,391	39,496	40,033	41,324
Cinema	2,031	2,265	2,458	2,664	2,910
Outdoor	28,048	31,050	33,132	35,117	37,852
Internet	30,404	41,038	51,054	61,729	75,803
Total	449,341	479,964	500,319	520,021	551,283
Source: online-free-advertising