A Definition For Advertising And Marketing Campaigning...

This is how we define campaigning: Campaigning is the art of decision making, leading, and motivating people and their organizations into action to accomplish missions; visualizing current state and future state, then formulating concepts of operations to get from one place to another at least cost; assigning missions, prioritizing and allocating resources, selecting the critical time and place to act, and knowing how and when to make adjustments during the campaign

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