Does online advertising work for your business

Seth Godin writes about how simple your approach to online advertising work should be in his post:

If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?

And if they don’t work, why are you running them?

The time-tested response is that you’re not sure, that ads are risky, that you can’t tell. …

Digital ads are different (or they should be). You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click. And if that’s positive, buy, buy, buy.

And if you don’t know those things, why are you buying digital ads?

We do a lot of online advertising through various providers and it is amazing how scientific you can get in order to gain real value from the medium. Online ads have totally changed the marketing landscape and we no longer rely on made up stats like “readership” and “circulation” that off line print media rely on the help justify their advertising costs. I’m not saying don’t use “off line” media, as not all of your target audience are necessarily online, but it sure does help to focus your marketing efforts with stats such as cost per click and revenue per click.

The one thing about online advertising work is that you need to actively track them. Gone are the days of sending off an advert to your favorite magazine and then waiting for the phone to ring. Today, you can see exactly how your online ads are performing, who is viewing them and if they are delivering real business results. All in real time. Its amazing how the Internet is revolutionising marketing and the way we reach customers.

Digital advertising Solutions ‘’ MSFT Launching

Microsoft Digital advertising Solutions


At advertising Anniversary this week, Microsoft is announcement the barrage of “Digital advertising Solutions” and a media attack to go with it. It’s an accomplishment to accompany calm Microsoft’s assorted backdrop into a unified belvedere that gives advertisers means to buy adeptness and audiences efficiently: Xbox, mobile, PCs and, maybe, TV.

The columnist absolution asserts:

Microsoft Digital advertising Solutions offers advertisers the adeptness to adeptness added than 465 actor consumers anniversary ages beyond the MSN® arrangement and millions added through Windows Live™, Xbox Live® and Office Online. Microsoft’s advertising portfolio extends its adeptness beyond some of Microsoft’s latest releases such as Live Seek and Live Local Search, through relationships such as those with Facebook, and the accretion of in-game advertising avant-garde Massive Inc.

It’s an absorbing “portfolio,” but there are still a agglomeration of bugs to be formed out of adCenter according to anecdotal animadversion on assorted seek altercation groups (I haven’t acclimated adCenter myself). But the user abstracts and adeptness that Microsoft activity are ambrosial to marketers in an era of growing media fragmentation.

Marketers are aswell athirst for added options than just Google and Yahoo and abounding are acclaim for adCenter. So the catechism consistently arises: How will this appulse Google or Yahoo!? I would altercate not a ton in the abreast term. But a bigger catechism ability be: How will this appulse acceptable media like newspapers or TV?

I afresh did an assay of the online spending of the top retail advertisers in book newspapers. MSN and Microsoft backdrop are already absolutely arresting in their online media buying. By contrast, actual generally you don’t see newspapers a part of the top 20 or even the top 50 sites at which above retailers are spending their money online. And these are retailers that about absorb 40% to 60% of their ad budgets in book newspapers. It’s just actual harder to buy adeptness with online newspapers today (Real Cities and Centro notwithstanding). That’s a big botheration for newspapers, which is alone traveling to get worse after actual action.

TV aswell is acceptable to suffer, abnormally in the advancing recession (whenever that occurs), because of the “accountablility” issue. In a time of abbreviating budgets and the charge to absolve spending and see ROI, the Internet will acceptable win over acceptable TV.

Digital Advertising

Business establishments are busy places. People rush here and there. They are either waiting in line at the concession or in the lobby at intermission. Merchants try to attract customers using different kinds of advertising materials, static posters to be specific. How long will they look at these posters and get jaded? How can your message deliver the exact message and stand out from the crowd? The solution - put your advertising message in motion. With this, you’ll stop shoppers in their tracks with an exciting and attention-grabbing digital advertisement. Consider the fact that the visual appeal of moving or changing images is a proven to be very effective.

Digital Advertising via plasma display panels, liquid crystal displays, computer monitors, and televisions are used to enhance traditional advertising. Using computer-generated images for print advertising and large format graphics can be a unique way of showcasing your products. Is this the end of traditional advertising? Not at this point, maybe. There are still several enhancements that advertising experts are trying to generate about digital advertising.

Why do leaders in the printing, publishing and pre-press industries join forces to push the acceptance of the digital delivery of advertising materials and to document and demonstrate the advantages of the comprehensive digital advertising environment?

Digital advertising has been widely accepted because of its myriad advantages such as dynamic creative elements and interactivity, guaranteed delivery and scheduled display, multiple advertisers with no clutter, co-op revenue opportunities, instant digital changes for season, price, or promotion, rapid ability to update content, timely insertion of trailer loops with advertising content, instant digital programming with informative and entertaining content, and the ability to deliver specific messages to specific audiences in specific locations. It also helps to combine the industries of advertising networks and point of purchase display merchandising.

The impact of digital advertising is sensational - whether the presentation is on a single stand-alone floor display or a giant multi-screen format - messages can be delivered with energy, focus and entertainment. When digital advertisements are deployed in public spaces, they present compelling alternatives to traditional media. Digital advertising allows multiple clients to share valuable advertising space at reduced cost per exposure. It also drives them to search out new media alternatives to compliment their existing marketing plans. This tremendous versatility gives operators the option to choose the large format displays of their choice for the greatest impact in their venue.

The objective of the Digital Advertising Project to have its students recreate the effects in an interesting advertisement with a manipulated photo using their own images is a simple yet very valuable and timely means of promoting digital advertising. With this concept, they will be able to realize the importance of digital advertising in making our world a better place to live in. They will also be informed about the purposes of these advertisements in helping us out in choosing from a wide range of products that we need in our everyday existence – from the clothes we wear, the foods and the vitamins we eat and take, the best mobile service providers and banking institutions we use, etc. Truly, digital advertising is an innovation destined to become important.

The technology media cycle has really fascinated many advertising experts. Technology drives media, media drives societal growth, and marketers track societal growth in an attempt to take advantage of the advertising opportunities that new media presents. The commercial implication of a shift in media consumption patterns leads to a change in advertising spend patterns that turn into big money. Simply, the medium is what advertisers make of it – digital advertising offers a fresh set of opportunities.

This article is supplied by our team to propagate the advancement of poster printing technologies out in the market and may refer to other existing articles.