Advertising Resarch Foundation 2008 Great Mind Award

TRA, Inc. (http://www.traglobal.com), developer of the only

scalable Advertising analysis arrangement that creates able media

data by barometer and advertisement accurate ROI accountability and

transparency for Advertising spend, appear today that its president

and co-founder, Bill Harvey, has been alleged the almsman of the

Advertising Analysis Foundation's (ARF) Great Mind Accolade in the Member

Recognition class at the 2008 ARF Annual Re:think assemblage and

expo.

The affiliate acceptance accolade is accustomed to individuals who accept made

an outstanding addition to the ARF in the above-mentioned year. From

above-and-beyond assignment to accouterment pro-bono services, the award

recipient is accustomed for cogent contributions to the success of

the ARF and arete in the Advertising analysis industry.

In presenting this year's accolade at the ARF conference, Judith

Ricker, Division President, Business Communications Analysis of

Harris Interactive said, "Bill Harvey is addition industry athletic who

shows no signs of slowing down. Bill has just founded TRA, abbreviate for

'True ROI Accountability for Media'. TRA's ambition is to accompany the

granularity of a ample single-source database to business mix models

in adjustment to abduction the accurate ambit of media performance. For four

decades, Bill has endlessly brought to the ARF belvedere the eyes of

the 'Next Century Media', and he was aboriginal to admeasurement the TV audience

to media analysis standards application set top boxes, and the aboriginal to

publish the abstraction of acquiescent peoplemeter and addressable Advertisings."

"I congratulate Bill Harvey for accepting this well-deserved and

prestigious accolade from the ARF," said Mark Lieberman, Chairman and

CEO, TRA, Inc. "As one of the nation's arch media research

pioneers, Bill is absolutely an industry fable and icon. His vast

accomplishments accept had abstruse and abiding furnishings on the industry,

and, with TRA, he continues to set the clip in inventing remarkable

and avant-garde advances in media business research."

Harvey has spent added than 35 years arch the way in the breadth of

media analysis with appropriate accent on New Media. As the 24 year-old

strategy arch of the American Analysis Bureau (now Arbitron), he

invented the Breadth of Dominant Influence, or ADI, an audience-based

definition of television markets that Nielsen emulated as the DMA, and

which Sales & Business Magazine alleged "the a lot of broadly used

marketing apparatus in the apple today." Harvey was aswell the architect of New

Century Media and New Electronic Media Science, third affair research

companies confined 70+ of the top 100 advertisers. Additionally, Harvey

has served in controlling roles at Interpublic, Grey Advertising, and

OpenTV.

About TRA, Inc.

TRA, Inc. (http://www.traglobal.com) is a media bazaar research

company whose proprietary technology amount finer matches the ads

that humans in fact accept with the articles humans in fact buy;

giving advertisers, agencies, and media transparency, accountable

measurement, and return-on-investment for their Advertising spend.

TRA's Online Letters will accommodate both Television Admirers Measurement

(TAM) and Return on Investment (ROI) data. TRA's engine has the

ability to cross-tabulate second-by-second Advertising admirers data

from a cogent amount of television agenda set boxes (DSTBs) with

other media touchpoints and absolute domiciliary artefact purchasing data

in the aforementioned homes while attention the aloofness of the household. TRA's

Web-based dashboard analysis letters admittance advertisers and agencies

to reallocate their advertising, alive money to Advertising that

produces college sales per dollar. TRA was founded by industry experts

who accept been in the media analysis industry for added than 25 years

and accept congenital and run agenda media companies in the bazaar research,

video-on-demand, Internet video and advice publishing industries.

TRA's lath is comprised of accomplished banking investors and

strategic investors apery key players in the media ecosystem.

2008 Advertising Research Foundation

2008 Advertising Analysis Foundation (ARF) Convention on April Fools Day

For anyone who wasn’t abiding (and anticipation by some of the posts I saw abroad bond aback to yesterdays post, there were some), yesterdays “UN accretion of Facebook.com” column was an April fools joke.I had started autograph one which was added bazaar analysis oriented, but it was catchy as I didn’t wish to affront anyone and I was in a bustle to get down to the ARF Appointment in NYC.

As far as analysis organizations/conferences go, from my column a brace canicule ago, you apperceive that I’m not a decidedly big fan of the ARF (in agreement of acceptable ROI). I aswell anticipate it’s broken-down to accept speakers that pay to allege (if speakers accept any absorbing advice to allotment afresh you should accept to pay them), and absurd to accept attendees of Webinars pay in this day and age of chargeless media (the a lot of different affair about ARF Webinars). But aback I hadn’t been to the ARF Congference in 2-3 years now, and because one of my colleagues Jesse Chen and I had to go to a cafeteria affair with anyone there from ComScore, so I anticipation it would be account endlessly in for a bit.

There are absolutely alone 2 affidavit for me to go to the ARF. One is to see old colleagues (I alone met three this year! Janice and Terence, both from Greenfield Online, and Jake from comScore), the added acumen is to get a little ‘friendly’ aggressive intelligence on what added analysis firms are accomplishing (there wasn’t absolutely abundant of that this year either). The acumen is, and it wasn’t just the area (Marriot Marquis does assume beyond than the old Hilton), but there were absolutely far beneath booths there. Not even TNS had a berth this year! Looks like TNS is just as adeptness about appointment ROI absorb as we are, LOL.

There is a third acumen anyone ability acquisition the ARF useful. If a abundant allotment of your business is from added bazaar analysis firms. Anyway, will be absorbing to see what Inside Analysis or RFL Communications will accept to say about the amount of this appointment in the future?

The one aggregation I did wish to apprentice a bit added about this year was Peanut Labs. I was traveling to avoid into their speaking session, but had a alarm I had to get aback to the appointment for. When analytic for their berth in the Expo I noticed they didn’t accept one either.

I did assuredly get to put a face to a name I assume to run into frequently on Linkedin though. Dan Coates, co-founder at Survey U, a close specializing on academy sample. Dan allegedly did accept a berth and it was nice to allocution to assuredly accommodated and allocution to anyone abroad who ethics this important demographic.

As for the ARF, I anticipate there will be a few added years afore I bother to drive into the City for one of their conferences again. That’s if they’re still about by that time…?