If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.
Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of 100,000 advertisers, you'll never have to worry about finding advertisers for your website again.
The concept is simple. If you have a quality site that provides content, such as articles, you may qualify to display Google AdWords text ads on your web pages. If your site is approved, you will receive a portion of the pay-per- click payment.
The great thing about Google's sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine what your page is about and display the ads accordingly. This will increase your click-through rate considerably, as relevant text ads combined with quality content are highly effective.
Although the AdSense program is free to apply, your site will be reviewed and must be approved in order to begin displaying the ads.
As there have been many sites turned down, you'll need to ensure your site meets Google's criteria prior to applying. You can find the guidelines at the following web address: https://www.google.com/adsense/policies
They're basically looking for quality sites offering content. The keywords here are "quality and content." If your site is under construction, loaded with advertising and/or broken images and links, don't even waste your time applying, as you won't be accepted. However, if you have a quality site and provide your visitors with content, you will most-likely be accepted.
The more content pages you have, the more advertising revenue you can make. It's really that simple. If you don't have your own content, there is a wealth of content available on Internet completely free. Subscribe to any of the following article announcement groups to receive new article submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles, including: Business, Ecommerce, Sales, Networking, Business Communication, Internet Marketing, Promotion, etc.
AAInternet - Internet oriented articles, including: Ebooks, Ezines, Search Engines, Web Design, Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles, including: Parenting, Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including both physical and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll not only receive new article submissions delivered to your email, but you'll also have access to the archives which contain thousands of quality articles.
Visit the following web address for further information: http://www.web-source.net/articlesub.htm
Once you've located articles that are relevant to your website, simply create a page for each. For example, if you find ten appropriate articles, you can create ten new content pages in which you can display Google AdWords ads. Not only will you be adding valuable content for your visitors, but you'll also increase your website's traffic and revenue. It's a win-win deal no matter how you look at it.
Once your site has been approved, you simply select the style of ads you'd like to display and paste the code into your web pages where you'd like the ads to display.
Although all of the ads are text ads, there are currently four layout options to select from:
• Standard 468 x 60 banner format (displays up to 2 ads)
• Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
• Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
• 300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the "skyscraper" ads placed toward the top right side of your page or the "Leaderboard" ads placed at the top of the page generally will provide a higher click-through rate than the other two styles.
However, each page is different and will produce different results. For this reason, you may want to test your pages and display the style that produces the highest click- through rate.
Once you begin displaying the ads on your website, you can visit Google and log in to your account to see how the ads are performing. You can view the number of impressions, clicks, click-through rate and your earnings.
If you're concerned about displaying ads that may compete with products or services you're promoting, Google offers an option to filter out unwanted ads. In addition, you can display the ads along with any affiliate programs you may be promoting, as long as the ads don't look like Google ads.
Google AdSense is the hottest advertising revenue program on the Internet. Isn't it about time you got paid for your content?
Visit Google AdSense for further information:
https://www.google.com/adsense
Showing posts with label Advertising Revenue. Show all posts
Showing posts with label Advertising Revenue. Show all posts
Wednesday, October 15, 2008
Monday, September 22, 2008
Eight Steps to Increase Your Newsletter Advertising Revenue
As the newsletter market becomes increasingly more competitive, it's important to follow several key steps in your pursuit of potential advertisers. Simple steps such as providing basic information and practicing timely follow-up can contribute to the success of your overall advertising revenue.
Follow these tips to quickly boost your advertising revenues.
1. Contact Information - Always place contact information toward bottom of your emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax, and Address. Buyers prefer to purchase ad space from companies and individuals that are easy to contact and have a physical location. List an email address for purchasing advertising (Ex. advertise@TheAdStop.com).
2. Target market - List your target market and demographics. If you have not yet performed a survey of your subscribers, then list your perceived target market. To gain actual demographics, email your subscribers a simple survey. This allows you to not only learn about your subscribers, but will also aid in efforts to increase subscriber base. A survey will also help you to develop editorial content geared towards your readers main concerns or interests.
3. Subscriber Numbers - Numbers are important when considering an ad purchase. Don't hesitate to list the number of subscribers to your newsletter as well as the average monthly percentage of growth rate.
4. Follow Up - This may be one of the most valuable steps in increasing advertising revenue. After a sale, be sure to communicate with your advertiser. It's a lot easier to re-sell ad space than find a new ad buyer. If the advertising run is a one-issue purchase, email the advertiser the day before the newsletter goes out to remind the advertiser when it's scheduled to run. Then telephone or email the advertiser after the ad run to learn of the effectiveness. If the advertiser is happy, resell them on the spot for a longer term. If the advertiser was unhappy with the results, ask "why" and then encourage them to buy another advertisement at a discounted rate. If the advertiser decides to purchase another run, be sure they make changes their ad copy. The effectiveness of the ad often depends on the ad copy itself.
If Advertisement is run for multiple months or issues, email the advertiser weekly asking their feedback. Telephone your advertiser once per month. Also, you should always email the advertiser to inform them of an approaching renewal time and attempt to renew their run. If there is no answer, call two or three days later and try to sell over phone.
5. URL Tracking - Have advertisers create a tracking URL to verify advertising was included and allowing analysis of the gains achieved from ad placement.
6. Credit Cards - Allow advertisers to purchase ad space with credit cards. It is inexpensive and presents a very professional organization. Better yet, it is easier to re-sell as the advertiser only needs to say YES. The easier you make it to buy the more sales you'll make.
7. Partnerships - Increase the size of your advertising offerings by partnering advertising sales with similar newsletters and Ezines. Partnering allows you and partners to collectively sell advertising space. The larger subscriber base will attract larger advertising buyers. Provide a 15% commission to the selling party, which could be you or your partner(s). This works well for newsletters with under 10,000 subscribers.
8. Ad Networks - List your ad offerings with one or more Ad Networks. Gain a professional sales force with extensive resources to sell your space. Realize, you will earn less per subscriber, but you will most likely sell-out your advertising space. This also allows you to concentrate on marketing and content which is usually the main interest. Also, many Ad Networks do not require exclusives, so you can continue to sell your own space with an assurance that advertising sales will occur for every issue.
Follow these eight easy steps and you'll quickly see an increase in advertising revenue. Good Luck!
Follow these tips to quickly boost your advertising revenues.
1. Contact Information - Always place contact information toward bottom of your emails and articles. Include Company Name, Contact Name, Tel, URL, Email, Fax, and Address. Buyers prefer to purchase ad space from companies and individuals that are easy to contact and have a physical location. List an email address for purchasing advertising (Ex. advertise@TheAdStop.com).
2. Target market - List your target market and demographics. If you have not yet performed a survey of your subscribers, then list your perceived target market. To gain actual demographics, email your subscribers a simple survey. This allows you to not only learn about your subscribers, but will also aid in efforts to increase subscriber base. A survey will also help you to develop editorial content geared towards your readers main concerns or interests.
3. Subscriber Numbers - Numbers are important when considering an ad purchase. Don't hesitate to list the number of subscribers to your newsletter as well as the average monthly percentage of growth rate.
4. Follow Up - This may be one of the most valuable steps in increasing advertising revenue. After a sale, be sure to communicate with your advertiser. It's a lot easier to re-sell ad space than find a new ad buyer. If the advertising run is a one-issue purchase, email the advertiser the day before the newsletter goes out to remind the advertiser when it's scheduled to run. Then telephone or email the advertiser after the ad run to learn of the effectiveness. If the advertiser is happy, resell them on the spot for a longer term. If the advertiser was unhappy with the results, ask "why" and then encourage them to buy another advertisement at a discounted rate. If the advertiser decides to purchase another run, be sure they make changes their ad copy. The effectiveness of the ad often depends on the ad copy itself.
If Advertisement is run for multiple months or issues, email the advertiser weekly asking their feedback. Telephone your advertiser once per month. Also, you should always email the advertiser to inform them of an approaching renewal time and attempt to renew their run. If there is no answer, call two or three days later and try to sell over phone.
5. URL Tracking - Have advertisers create a tracking URL to verify advertising was included and allowing analysis of the gains achieved from ad placement.
6. Credit Cards - Allow advertisers to purchase ad space with credit cards. It is inexpensive and presents a very professional organization. Better yet, it is easier to re-sell as the advertiser only needs to say YES. The easier you make it to buy the more sales you'll make.
7. Partnerships - Increase the size of your advertising offerings by partnering advertising sales with similar newsletters and Ezines. Partnering allows you and partners to collectively sell advertising space. The larger subscriber base will attract larger advertising buyers. Provide a 15% commission to the selling party, which could be you or your partner(s). This works well for newsletters with under 10,000 subscribers.
8. Ad Networks - List your ad offerings with one or more Ad Networks. Gain a professional sales force with extensive resources to sell your space. Realize, you will earn less per subscriber, but you will most likely sell-out your advertising space. This also allows you to concentrate on marketing and content which is usually the main interest. Also, many Ad Networks do not require exclusives, so you can continue to sell your own space with an assurance that advertising sales will occur for every issue.
Follow these eight easy steps and you'll quickly see an increase in advertising revenue. Good Luck!
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