Online Radio Advertising for Internet Radio

TargetSpot sells audio ads for online radio stations, with accompaniment beheld ads, that can be targeted to humans in specific geographic areas, based on the Internet abode of a listener's computer, a part of added factors. Advertisers can aswell clue whether an ad is effective, as admirers can bang on a hotlink to be baffled to a assertive Web site.

The advertising market is gloomy, and radio is in a accurate funk. But Doug Perlson still feels appealing good.

Perlson active TargetSpot Inc., which acquired a battling in October to actualize the bigger agent of Internet radio ads. New York-based TargetSpot will handle online ads for added than 1,000 stations, including those endemic by earthbound broadcasters such as CBS Radio, which is an broker in TargetSpot, and Internet-only radio sites such as those on AOL and Live 365.

Partly because this marketing is nascent, "our business has a acceptable attempt at added than acceleration in 2009," Perlson said. His aggregation does not acknowledge sales figures.

TargetSpot sells 15-, 30- and 60-second audio ads for online radio stations, with accompaniment beheld ads, that can be targeted to humans in specific geographic areas, based on the Internet abode of a listener's computer, a part of added factors.

Advertisers can aswell clue whether an ad is effective, because admirers can, for instance, bang on a hotlink to be baffled to a assertive Web site.

TargetSpot began two years ago with ads from bounded businesses. But Perlson said above advertisers such as Wal-Mart Stores Inc., J.C. Penney Co. and Macy's Inc. accept active up.

If TargetSpot can advice Internet radio stations accomplish added money, the timing couldn't be better. Radio stations are beneath the gun to accession online ad acquirement because of the college royalties they could accept to pay to beck music over the Internet.

Last year, the Library of Congress' Copyright Royalty Board aloft the fees that Internet radio stations pay artists to play their music online through 2010. Online radio stations said the increases were cost-prohibitive and threatened their survival. The anticipation led Yahoo Inc. endure anniversary to amalgamate its online radio operations with those of CBS Corp.

Congress has anesthetized a bill that would accord government abetment to deals adjourned on added favorable terms, but there are no guarantees, said Jake Ward, a agent for SaveNetRadio, a affiliation of online radio stations.

That's area TargetSpot could appear in. For now, it is the alone absolute aggregation alone specializing in online radio ads. While the admeasurement of the Internet radio ad marketing is arguable because the bigger radio networks do not breach out abstracts for these ads, the a lot of accepted appraisal acclimated is about $500 million, according to eMarketer, a analysis firm.