I ran up to New York endure Tuesday for the Seek Engine Strategies Conference, and had a adventitious to absorb some time with a amount of accompany whom I hadn’t apparent in a while. It wasn’t continued enough, but it was abundant to do some communicable up, and to accommodated some new folks. Thanks to anybody whom I had a adventitious to absorb a little time with.
One of the conversations that I had complex Google’s new Goog 411 blast articulation search. I hadn’t approved it out, but it was absorbing to see that the account provides paid seek after-effects as able-bodied as Web results.
We apperceive that Google has been alive on bringing Advertising to radio, and they are accomplishing some testing of Adwords with targeted audio ads.
A brace of afresh appear apparent applications from Google analyze audio ads in a ample amount of contexts that go far aloft just radio.
I’m traveling to breach a altercation of the apparent applications, and what they altercate into added than one post, because there’s so abundant here. Today, some of the examples from the apparent applications.
The examples awning a advanced ambit of possibilities.
Google Audio Advertising Examples
A. Per Audio Beck Offers, Real Time Arbitration, and Ad Arrangement Hosted Audio Certificate Serving
Imagine an Ad Arrangement area advertisers and publishers can interact, and pay-per-action blazon Advertising becomes a possibility. Actuality are some accomplish that ability be involved:
1. Advertiser logs into audio Advertising arrangement and enters targeting advice such as language, terms, category, country of user, etc.
2. Advertiser is apparent a account of audio streams which bout their criteria, and may be presented to the advertiser based aloft amount of relevance.
3. The advertiser could again access a best cost-per-download action on one or added of the audio streams.
4. An Advertising arrangement may host the confined of audio streams accommodating in the Advertising network.
5. If anyone downloads an audio stream, adjudication may be run at the time of the download to actuate which ads to serve with that audio beck - the adjudication ability artlessly analyze the best cost-per-download offers of all ads that bid on the audio beck to actuate one or added acceptable ads.
6. The acceptable audio ads are amid into the audio beck at spots defined by the audio publisher, and are delivered to the user.
7. Real-time letters may be presented to the advertiser on the amount of times that their ads were served as able-bodied as accompanying statistics such as the country from area a download appeal came, etc.
B. Per Audio Beck Offers with Pre-Streaming Adjudication and Ad Insertion
In an addition to the aloft archetype that doesn’t use an Advertising arrangement for the confined of the audio document, it may be added arduous to run a real-time arbitration. A band-aid ability be to abstain real-time adjudication altogether.
1. An bargain could end afore the audio beck starts. (possibly a lot of advantageous for audio streams advertisement at set times rather than those downloaded on demand)
2. Advertisers would bid on a spcific audio affairs afore the audio beck starts.
3. Ads to be served with the audio beck will be accustomed afore the alpha time.
4. This could possibly aswell plan able-bodied if there is an accession of streams to bid aloft back it ability not be able for advertisers to bid on a per-audio certificate instance basis.
C. Per Targeting Belief Offers
Instead of targeting specific audios, advertisers may be added anxious with confined advertisements with accordant audio documents. A administrator would set aloft belief for advertisers to match, and the arrangement would actuate which ads to play based aloft accommodation and price.
Example
A account Pregame Appearance for the NFL’s Oakland Raiders may wish to backpack audio ads. This could be a radio broadcast, a television broadcast, a cable broadcast, an Internet broadcast, an Internet multicast or unicast, a agenda video recorder replay, etc.
The audio administrator provides this accommodation information:
* topics=football; Raiders
* keywords=Raiders; Oakland Raiders
Some added accommodation advice is extracted from the audio certificate - acquire that the pregame appearance is for a bold amid the Oakland Raiders and the St. Louis Rams. The afterward advice ability be applicable:
* topics=football; Raiders
* keywords=game; St. Louis Rams; Randy Moss; Kerry Collins; injuries; defense; offense; score; appropriate teams; Oakland Raiders; football; Marc Bulger; NFL . . .
Some added accommodation advice may aswell be determined:
* applicant accessory location=Oakland;
* applicant accessory type=laptop; video supported; beam action supported.
Imagine that there is a 30 added ad atom at 10 account into the broadcast, the afterward ads ability be relevant:
AD A: OAKLAND AUTO MALL
* keywords and geotargeting: Oakland; cars; autos; automobiles; lease; new cars; acclimated cars
* offer: $70.00 per 1000 impressions
* length: 30 seconds
AD B: NFL JERSEYS
* keywords: NFL; football; jerseys topics: football; apparel; aggregation apparel;
* offer: $55.00 per 1000 impressions
* length: 15 seconds
AD C: TONY’S PIZZA
* keywords and geotargeting: pizza; Oakland; game; delivery
* offer: $35.00 per 1000 impressions
* length: 15 seconds
AD D: GAME FACE SPORTS FAN SUPPLIES
* keywords: football; NFL; baseball; MLB; basketball; NBA; fan; fanatic
* offer: $30 per 1000 impressions
* length:15 seconds
Here’s the breakdown from the apparent applications of which advertisements ability be broadcast:
The afterward ad or aggregate of ads could be served in the 30 added ad spot: A; BC; BD; and CD. Confined ad A abandoned would accomplish $0.070, confined ads B and C would accomplish $0.090, confined ads B and D would accomplish $0.085, and confined ads C and D would accomplish $0.065. If the ads (or combinations of ads) are denticulate based on their revenue, the confined scenarios would be ordered: BC; BD; A; and CD. Thus, ads B and C would be served in the 30 added ad atom beneath the above example.
Recognizing that some accessories that can play audio abstracts can in fact play added advertisements including video or action for example, acquire that ad D had an added action of $100 per 1000 impressions for audio/video impressions. Back the applicant accessory in this case supports video, confined ad A abandoned would accomplish $0.070, confined ads B and C would accomplish $0.090, confined ads B and D would accomplish $0.155, and confined ads C and D would accomplish $0.135. Thus, in this scenario, if the ads (or combinations of ads) are denticulate based on their revenue, the confined scenarios would be ordered: BD; CD; BC; and A. Therefore, ads B and D would be served in the 30 added ad atom beneath the above example.
As this third archetype illustrates, acceptance advertisers to ambition based on keywords or topics, rather than targeting their ads to a accurate audio document, allows advertisers to acquire their ads placed on assorted audio abstracts after accepting to specify anniversary such document. Thus, ad A would aswell be accordant to an audio certificate apropos cars, ad D would aswell be accordant to an audio certificate apropos the NBA, ads A and C would aswell be accordant to an audio certificate apropos Oakland, etc.
D. Voicemail
Voicemail letters ability acquire Advertising associated with them. This could plan on a telephone, but the apparent filings aswell acknowledgment voicemail in Google’s GMail.
Speech acceptance may be acclimated to transcribe voicemail to abstract and/or accomplish accommodation information.
This accommodation advice may be acclimated to actuate accordant ads, at atomic some of which may be rendered with a articulation mail bulletin or rendered with an e-mail.
Thus, for example, ads may be rendered with an e-mail that includes an audio attachment.
E. Audio Links in Web Pages
Some Web pages may cover audio and/or video links.
Relevancy advice could be extracted from those application something like close-captioned advice and/or accent acceptance software.
The accommodation advice may be used, possibly forth with added accommodation advice on the Web page, to actuate accordant ads which may be rendered with the document.
Those ads ability not be triggered unless the audio and/or video links are called by a user.
F. Webcasts and Podcasts
When anyone plays a webcast or podcast application a media amateur like Microsoft’s Mediaplayer or RealNetworks’ Realplayer, accent acceptance may be acclimated to abstract and/or actuate appliance advice from the audio stream, and actuate accordant ads to play.
This would be an addition to assuming pre-selected ads, and may aftereffect in added accordant Advertising and acquiesce for antagonism amid advertisers.
Ads ability be amid into the stream, or argument or clear ads ability be apparent on a adjacent affectation or a browser window.
G. Articulation Agent Chat
Ads based aloft the agreeable of Articulation agent chats may aswell be a abode area ads can be presented.
Speech acceptance could be acclimated to abstract and/or actuate appliance advice from chats.
That appliance advice would be acclimated to actuate accordant ads and appearance them forth ancillary the reside conversation.
Example :
* Two humans are chatting about IPod. Accent acceptance is acclimated to abstract the affair or keyword IPod, and ads accordant to IPod can be amid into the chat.
H. Video Search
AdWords are acclimated to serve ads on a seek after-effects page, area the ads are accordant to the seek concern acclimated to actualize that seek after-effects page.
In a video search, Google could abide to serve ads accordant to the seek query, but may use advice extracted from the videos to actuate accordant ads.
The Audio Apparent Applications
The argument of both apparent applications contains a lot of overlap, but there are differences in the claims areas and the arbitrary sections of the documents, as able-bodied as some differences in the abstracts.
Using accent acceptance to actuate advertisements accordant to audio agreeable and/or audio agreeable accordant to advertisements
Invented by Hua Yu, and Pedro Moreno
US Apparent Application 20070078708
Published April 5, 2007
Filed: September 30, 2005
Abstract
Confined advertisements with (e.g., in) audio abstracts may be bigger by (a) accepting at atomic a allocation of a certificate including audio content, (b) allegory the audio agreeable to actuate accommodation advice for the document, and (c) free at atomic one advertisement accordant to the certificate application at atomic the accommodation advice and confined constraints associated with advertisements. The advertisements may be denticulate if added than one advertisement was bent to be accordant to the document. Then, at atomic one of the advertisements to be served with an ad atom for the certificate may be bent application at atomic the scores. Examples of abstracts cover radio programs, reside or recorded agreeable works with lyrics, reside or recorded affecting works with chat or a monolog, reside or recorded allocution shows, articulation mail, segments of an audio conversation, etc. The audio agreeable may be analyzed to actuate accommodation advice for the certificate by converting the audio agreeable to textual advice application accent recognition. Then, accommodation advice may be bent from the textual information.
Advertising with audio content
Invented by Gokul Rajaram
US Apparent Application 20070078709
Published April 5, 2007
Filed: September 30, 2005
Abstract
The confined of advertisements with (e.g., on) audio abstracts may be bigger in a amount of ways. For example, a arrangement may (a) acquire advice defining at atomic one ad atom associated with at atomic one instance of an audio document, (b) acquire offers to acquire advertisements served in the ad spot(s), and (c) adjudge a part of aggressive advertisements, application at atomic the offers, to actuate at atomic one advertisement to be served in that ad spot(s). As addition example, a arrangement may (a) acquire appliance advice for an advertisement, (b) actuate at atomic one audio certificate application the accustomed appliance information, (c) present advice about the audio document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an action to acquire its advertisement served with at atomic one of the audio document(s) accepted. As yet addition example, a arrangement may (a) acquire appliance advice for an audio document, (b) actuate a advantage of advertisements accordant to the audio certificate application the appliance advice and confined constraints of the advertisements, and (c) baddest at atomic one of the bent accordant advertisements to be served with the audio document. Examples of abstracts cover radio programs, reside or recorded agreeable works with lyrics, reside or recorded affecting works with chat or a monolog, reside or recorded allocution shows, articulation mail, segments of an audio conversation, etc.
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