* Pops-up in foreground of your window
* Loads slowly
* Tries to ambush you into beat on it
* Does not accept a “Close” button
* Covers what you are aggravating to see
* Doesn’t say what it is for
* Moves agreeable around
* Occupies a lot of of the page
* Blinks on and off
* Floats beyond the screen
* Automatically plays sound
Conversely, users adopted ads that clearly:
* announce what will appear if humans bang on them,
* chronicle to what humans are accomplishing online,
* analyze themselves as advertisements,
* present advice about what they are advertising, and
* accommodate added advice after accepting to leave the page.
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